Marianna FC

Hands-on marketing pro in charge of all areas of marketing; on and off-site content, SEO, WordPress development, strategic partnerships, and cross-promotions. Responsible for Growth Marketing for a niche, female-centric, content and social networking website for teens. Made the websites SEO optimized for maximum visibility. Edited user-generated content for quality and SEO. Created multiple organic traffic channels. Worked closely with the CEOs to build a growth strategy.

Recruited and managed the Email Marketing team. Optimized lead magnets with an increase of 10K form submission a month. 13% increase in Email (campaign) Revenue, 235% increase in Conversion Rate, and 152% increase in Revenue Per Recipient. Six-digit sales with monthly and 5-digit sales with weekly campaigns.  14% revenue increase in Email (automation) 55% revenue increase in Cart Recovery flow. Grew Placed Order Rate by 3.21%. Introduced multiple campaigns for an additional $50K in weekly revenue. 

​Grew a free image bank with an ad-revenue model using startup growth strategies. Designed a paid subscription model with a 530% growth in sales revenue in the first month. Shifted from paid social to organic and growth strategies using CRO and community building with 110K members.  Brought a 6500% increase in organic search traffic, a 380% increase in organic traffic from Facebook, and a 3233% increase on Pinterest. 200% increase in newsletter subscribers in the first month.

​Incharge of all marketing and product development operations.   Designed a subscription model alongside the original marketplace. Made strategic partnerships with complementary brands and products to cross-market. Redesigned the website with integrated membership and marketplace features using WooCommerce and WordPress. Replaced Paid Social with affiliate and content marketing, community development, and CRO without compromising the revenue.

Created marketing automation, nurture to sunset, and winback flows based on triggers using Klaviyo. Responsible for revitalizing the department through continuous product developments and launches. Designed lifecycle automation and nurture campaigns for the first paid subscription launch in 17 years. Worked closely with the Content Marketing and Design teams to build content for campaigns and blogs to promote list building.

Created hundreds of shareable, real-time, viral content for Instagram and Facebook with over 500K in following, from the front row. Collaborated with artists, designers, and mainstream icons for the physical and digital magazine, including interviews, center-spread content, and exclusive events. Liaised closely with PR and image management agencies, publications, and art houses for marketing campaigns, cross-promotions, exclusive content, and entertainment content promotions.

Interviewed personalities like record producer, and humanitarian Sami Yusuf, Emmy Award winner Marina Toybina, MasterChef USA winner Luca Menfe, MasterChef Australia Top 10 runner-up Hayden Quinn, MasterChef USA runner-up Ahran Cho, etc. Responsible for center-spread interviews and front cover interviews and profiles.

Forming strategic partnerships and collaborations with content creators and promoters to generate traffic and revenue for the website. Scouted and recruited affiliates. Raised over $5K in revenue with one micro affiliate with one video content. Incharge of creating timeless content on on-site and off-site blogs. Created content for third-party websites to generate traffic to the website. Generated 150K site visits from one free Medium article.

Edited over 300 entertainment and opinion pieces for SEO strength, visibility, and readability for the online blog. Responsible for paid and organic marketing campaigns on all major social media platforms, including YouTube. Liaised closely with PR and image management agencies, publications, and art houses for marketing campaigns, cross-promotions, exclusive content, marketing junkets, and entertainment content promotions.

Incharge of writing press releases and creating viral marketing content for our image management clients. Responsible for accompanying clients to shoots, premieres, interviews, and like events for coverage and image management. Published in newspapers like The Nation, and Pakistan Today.

Made Dean’s List twice. Exempted from the mandatory internship with my 10 years of work experience. A transfer student to solely finish my thesis/final degree requirements from my studies in Karachi, Pakistan. Kept a CGPA above 3.5 while working full-me.

Finished 3.5 years out of 4 Paused (and then transferred) my degree one semester before graduating to pursue a job in Malaysia (see Inmagine Group). Studied full-time while holding multiple work opportunities. Areas of focus included Inbound and Outbound Marketing and Advertising, Interaction Design, Animation, Film Production (lighting, editing, screenwriting, and direction), history, and culture.