Mariela Garcia

Analyze findings and create suggestions for strategic and operational improvements and changes. Identify processes and information technology required. Communicate benefits for the RH departments and help to address any uncertainty and concern. Produce written documentation to support findings and presentation to stakeholders when necessary. Support the staff and teams in making the recommended changes, including helping to resolve any issues.

Keep up-to-date with our audience’s preferences and proactively suggest new campaigns in order to add value to our customers. Set marketing & digital marketing strategies using all necessary tools. Research products, services and current strategies to identify new opportunities. Analyze metrics and suggest solutions to boost brand presence. Liaise with Sales, to design content to optimize customer experience and ensure brand consistency. Stay up-to-date with digital technologies developments.

Ensured that L'Oréal Professionnel products resonate with current and potential customers. Continuously monitoring marketing trends and keep a close eye on competitive products in the marketplace. In charge of managing and developing P&L and driving market growth. Developed, implemented and executed marketing initiatives and activities including campaigns, print, web, broadcast, events, hair shows, direction of L'Oréal Training and Education Center, corporate responsibility programs and sponsorship.

Maintained and expanded relationships with strategically important large customers- Jobbers portfolio: pharmaceuticals, wholesalers and house by house program. Responsible for achieving sales quota and assigned strategic account objectives through trade marketing activities - promotional plans, training and merchandisers coordination.

Business

Business Administration