Mario La Torre
Freiberuflich, Insights Consultant
Berlin, Deutschland
Über mich
I am a business-oriented Data Analyst with a Marketing background, curious abou tech, customer behavior and new trends. I am a knowledge seeker who loves to ask questions and use data and critical thinking to answer them. My goal is to combine online and offline data, using my many years of experience in customer insights, market research and business intelligence, to help companies understand their consumers and markets, from any point of view.
Werdegang
Berufserfahrung von Mario La Torre
Bis heute 3 Jahre und 2 Monate, seit Apr. 2021
Insights Consultant
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Data analysis for projects focusing on customer insights. Quantitative research frameworks design and management.
Google Analytics analysis on customer journey and marketing funnel. Customer satisfaction surveys, secondary research, qualitative interviews and quantitative online panels for study aiming at discovering new audiences and market opportunities. Brand and performance KPI’s analysis.
Management of quantitative and qualitative research projects focusing on market trends and customer behaviors. Brand KPIs monitoring of marketing campaigns for B2B and B2C clients. User focused research projects with unstructured data collected online.
1 Jahr, Jan. 2015 - Dez. 2015
Social Media Marketing Manager
VEVO
Development of all social media strategies for the Brazilian branch. Paid campaigns management on socials and budget attributions for digital marketing efforts Community management and influencer marketing campaigns.
6 Jahre und 8 Monate, Apr. 2007 - Nov. 2013
User Insights Analyst
PREFEITURA DE SÃO PAULO
Quantitative survey projects at large events, with over 1 Million attendees. Survey data analysis and reporting. Sentiment analysis on social media. Market and demographics research.
Ausbildung von Mario La Torre
8 Monate, Okt. 2022 - Mai 2023
Data Analytics Bootcamp
Ironhack
1 Jahr und 8 Monate, Sep. 2012 - Apr. 2014
MBA Marketing
Fundação Getúlio Vargas
4 Jahre, Jan. 2004 - Dez. 2007
Tourism & Hospitality (BA)
PUC Campinas
Sprachen
Englisch
Fließend
Deutsch
Gut
Portugiesisch
Muttersprache