Dr. Martin Hirche
Angestellt, Assistant Professor (Postdoc), Universität zu Köln - Department of Marketing and Brandmanagement
Cologne, Deutschland
Werdegang
Berufserfahrung von Martin Hirche
Bis heute 3 Jahre und 3 Monate, seit März 2021
Assistant Professor (Postdoc)
Universität zu Köln - Department of Marketing and Brandmanagement
2 Jahre, Apr. 2019 - März 2021
Research Fellow
University of Melbourne - Department of Management and Marketing
4 Jahre und 2 Monate, Feb. 2015 - März 2019
PhD Scholar / Research Associate (Marketing Science)
University of South Australia - Ehrenberg-Bass Institute for Marketing Science
Responsible for the entire life-cycle of market research Contract research for global Institute sponsors Clients involve retailers, manufacturers, insurance and financial institutions Research work for industry-funded R&D programs Expertise in the analysis of structured and unstructured big data Guest lecturer, course co-coordinator, and tutor for the courses: “Marketing Management”, "Marketing Analytics", "Integrated Marketing", "Marketing Principles"
2 Jahre, Feb. 2013 - Jan. 2015
Research Associate
University of South Australia - Ehrenberg-Bass Institute for Marketing Science
Research project work for Wine Australia’s R&D program on tourism/marketing and consumer behaviour in the wine industry across 15 regions Research project management Successfully invited and coordinated data collection with 79 companies Survey design (paper and tablet) Survey setup and supervision Data cleaning, aggregations and analysis Co-writing and editing of reports and articles
1 Jahr und 2 Monate, Dez. 2011 - Jan. 2013
Research Assistant
University of South Australia - Centre for Regulation and Market Analysis
Research project work on environmental/agricultural economics Literature review Data collection and analysis Writing and editing of articles, book chapters, reports
10 Monate, Apr. 2010 - Jan. 2011
Manager Sensory Department
Meininger Verlag GmbH
Organisation of national & international category wine tastings Professional wine evaluation at major category tastings Project management Data management & analysis Team management
1 Jahr und 5 Monate, Dez. 2008 - Apr. 2010
International Key Account Manager (Quality Management)
SunGrape GmbH
Assisting the management board and servicing accounts of major retailing customers B2B (sourcing) and B2C (retailer) relationship management International wine sourcing and sales negotiation Preparation of tender offers to retailers and managing established contracts Product quality control and successfully implemented a tasting evaluation record system New Product Development and product profiling in collaboration with suppliers KPI analysis and strategy development
3 Jahre und 2 Monate, Okt. 2005 - Nov. 2008
Trainee – Cellar Door, Wine Education, Viticulture, Winemaking
Weingut Georg Breuer
Organisation of tastings for international customers, cellar door sales B2B and B2C representation (trade shows, presentations) Customer relationship management Viticulture & winemaking
3 Jahre, Juli 2001 - Juni 2004
Apprentice / Commis de Salle / Commis Sommelier
Restaurants in France & Germany
Ausbildung von Martin Hirche
3 Jahre und 7 Monate, Feb. 2015 - Aug. 2018
Marketing
University of South Australia
Topic: “AN EMPIRICAL ANALYSIS OF STOCK-KEEPING UNITS DEVIATING FROM THE REIBSTEIN-FARRIS DISTRIBUTION AND MARKET SHARE MODEL: THE ROLE OF PRODUCT- AND DISTRIBUTION-RELATED CHARACTERISTICS” Supervisors: Prof Larry Lockshin, Prof Simone Loose, Mars Prof Magda Nenycz-Thiel, Dr Luke Greenacre
1 Jahr und 7 Monate, Feb. 2011 - Aug. 2012
Wine Business
The University of Adelaide
3 Jahre und 1 Monat, Sep. 2005 - Sep. 2008
International Wine Economics
Geisenheim University
Program: Coursework and Bachelor’s Thesis Topic: “Analysis of wines offered in three-starred German restaurants with special reference to the role of the sommelier” Supervisors: Prof Dieter Hoffmann, Dr Caroline Jung
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Fließend