Martina Baucon Benedetic
Angestellt, Senior Graphic Designer, Pepper.com - The World's Largest Deal Community
Berlin, Deutschland
Über mich
I am a Berlin based Senior Designer with 12 years of experience in branding, advertising and digital experiences. Over the past 9 years I’ve designed successful multichannel international marketing campaigns reaching millions of users. Currently I work at Pepper.com where I overlook the consistency and development of different visual identities under the Pepper Group umbrella and I am in charge of the B2B presentation materials and co-branding for Pepper partnerships and online events. Besides Pepper Group's brand book design, in my career I had the chance to design the brand guidelines of the Fintech company payleven (today part of SumUp) and to design co-branded campaigns in collaboration with internationally renowned companies such as Poste Italiane™, Telecom Italia™, Sally’s Beauty™, Metro™ and Staples™. I also support social causes and NGOs through my skills, one example the manual to teach beekeeping to local communities in developing countries (EN and FR edition).
Werdegang
Berufserfahrung von Martina Baucon Benedetic
Bis heute 6 Jahre und 4 Monate, seit Feb. 2018
Senior Graphic Designer
Pepper.com - The World's Largest Deal CommunityI collaborate with all teams to keep our brands consistent using department specific tools and templates to drive automation Main tasks: • Global brand guidelines design and technical specs for all our brands (mydealz.de, hotukdeals, Dealabs, etc) • Design automation, improving efficiency for multichannel marketing • Video editing and storytelling (x10 followers on YouTube in 2 months) • Calculation of production costs, direct contact with suppliers • B2B design, presentation decks, exhibition design
3 Jahre und 1 Monat, Dez. 2015 - Dez. 2018
Freelance Art Director
MBB Sustainable Design
I supported various companies and start-ups in the creation of their brands and visual identities, as well as marketing campaigns and web designs focusing on low environmental impact solutions. • Environmental friendly designs printed through green suppliers contact (organic and mineral free inks, FSC™, PEFC™ and recyclable papers) • Online advertising, landing pages and responsive web design (research of green hosting providers with low electricity impact)
1 Jahr und 9 Monate, Juni 2016 - Feb. 2018
Graphic Designer
Pepper.com - The World's Largest Deal CommunityI designed for Pepper.com daughter companies with a stronger focus on the European markets. My design tasks included: • Landing pages, web banners, illustrations, social media campaigns • Printed materials, branded merchandise • Office branding for the Berlin headquarters Next to Pepper Group’s companies I also supported a few of 6minutes Media partner companies: • Abos24.de website design, UI/UX and marketing visuals • Digital and printed campaigns for Scondoo
2 Jahre, Juni 2013 - Mai 2015
Graphic Designer - Marketing
Payleven Holding GmbH
Tasks: Brand guidelines structure and development; Ensuring the respect of the CI over different countries; Marketing material design for all channels (online/offline); Die-line and packaging design (pre-press); Online advertising and responsive web design (UI/UX); Prototypes and mockups; 3D renders; Co-brandings with: Poste Italiane, Telecom Italia, Sally's, Screwfix, Metro, Selgros, Staples, Makro
3 Jahre und 10 Monate, Mai 2010 - Feb. 2014
Freelance Graphic and Web Designer
Various
I worked with multiple marketing agencies and design studios (iVision, Banca delle Case, Crisalide Design, Paprika Lab) on various visual and graphic design tasks. • Corporate identity’s creation, logo redesigns, web layouts • Wire frames, website maps design, art direction of front end developers • Printed material incl. flyers, booklets, OOH • Image curation, post-production and retouch
11 Monate, Juni 2011 - Apr. 2012
HP Brand Specialist Promoter
Praesidium S.p.a.
On site activities in the consumer channels: advertisment, technical consulting, sales assistance and sampling of Hewlett-Packard print products.
6 Jahre, Mai 2005 - Apr. 2011
Brand Specialist Promoter & Merchandiser
Various Promotion Agencies
Collaborating with various agencies (Insider Italia, Value Promotion, Angolo B, MBR & C., Sell Out, Instore, Praesidium) to promote and to increase the following brands’ sales in the retail channel: Panasonic, Nescafe’ DolceGusto, Pioneer, Nvidia, Samsung and Vodafone. Tasks: • Assisting customers to find a suitable product for their needs • Answering questions and addressing customer concerns • Setting up attractive product displays and POS • Recording transactions and stock levels
Ausbildung von Martina Baucon Benedetic
9 Monate, Okt. 2009 - Juni 2010
Graphic Design
.lab - Centro di formazione professionale CSG “Giovanni Micesio”
Adobe CS for print (Photoshop, Illustrator, Indesign, Bridge); Color theory and use; Digital photography and image cropping; Typography and lettering; Publishing; Corporate image; Print standards; Color modes; Pre-press and check of proof prints; Brainstorming and concept; Project Managment.
7 Monate, Okt. 2009 - Apr. 2010
Web Design
.lab - Centro di formazione professionale CSG “Giovanni Micesio”
Adobe CS for web design (Photoshop, Illustrator, Dreamweaver, Flash); HTML & CSS codes; Organigramm structure for websites; Web layouts, Web safe standards; UI & UX; Project Managment.
4 Jahre und 6 Monate, Sep. 2004 - Feb. 2009
Bachelor of Arts
University of Udine
Sprachen
Italienisch
Muttersprache
Englisch
Fließend
Deutsch
Gut
Spanisch
Gut
Croatian
-