Matias Gaffoglio

I am responsible for designing, developing and implementing Innovative Digital programs for companies to improve the performance of their business, develop an agile organization and transform their culture towards a Digital Mindset that drives growth, profitability, and improve customer experiences.

Identify key areas for potential business innovation & growth in terms of Customer Experience, Product Development, and New Business Models. Translates the strategic direction and business objectives established into holistic Digital Transformation programs and actions.

I was in charge of the strategy, development and implementation of end-to-end interactive programs for all business units in the United States, Spain, UAE , Brazil, Mexico, Colombia, Chile and Argentina. This includes, Content strategy, UX and UI as well as acquisition via SEO, SEM and Analytics, and reporting. Work with different BU to create, coordinate and launch Lead generation and Email Marketing Campaigns, Define the entire workflow for lead nurturing, segmentation and adding to CRM.

The position is based in Buenos Aires (Argentina), reporting directly to CMO in HQ (USA). Was in charge for design, branding and communications solutions for all business units in the United States, Spain, UAE , Brazil, Mexico, Colombia, Chile and Argentina. Also I develop Content and Social Media programs, Email Marketing and Lead Generation practices, as well as maintain the integrity of the corporate presence globally.

Strategic direction and executive performance in different levels: Executive Management and Performance, Accounting, Human Resources, Finance, Costs and Control as well as Operations, Logistics and Marketing.

The main objective of the program is to provide the technical and practical knowledge to develop a successful business strategy in the digital world. Planning, executing and controlling a comprehensive marketing strategy.

Creating visual messages, through which goods and services acquire personality. This establish an own code of communication, where commercial strategies acquire a vital importance.