Matthias Schuecking

Strategy & Brand Consultancy - I'm helping brands become and stay relevant with better strategies and creative excellence. Vision, Strategy & Execution are key to market effectively in a digital world.

As the marketing leader, I had the exciting task to work closely with the founders and a passionate team to establish The Working Capitol as a brand that goes way beyond being a conventional coworking operator.

As the regional head of marketing, I was responsible for all disciplines and efforts to drive meaningful awareness and grow the business, representing the marketing function in the regional and global leadership teams.

Leading global, regional and local brand development for brands like Langnese, Axe, Dove, Lifebuoy, Vaseline. I was leading innovation projects from inception to launch. Scope included category strategy, innovation management, strengthen brand equity and develop superior talent in my team.

Digital transformation, change management, digital marketing, creative problem solving, non-linear business logic, customer centricity, leadership, design thinking

Marketing, commerce, trade, business administration