Meike Kastner

Building up and scaling NEXOSPACE, the new IoT offerings and digital services for smart and connected buildings from Bosch Energy and Building Solutions.

Department head leading SportScheck's sports experiences platform (previously the startup "Fitfox") - a new digital business model offering own and partner sport events, courses and fitness studio tickets. End-to-end responsibility for the business model and ecosystem platform (strategy, marketing, sales, product management, finance, customer service) and for its partnerships.

Venture Partner & Co-Head at BSH Startup Kitchen, creating long-term partnerships between startups and BSH (focus venture clienting model). Seeking startups with unique solutions to transfer into BSH’s offering and processes and helping them grow their business in the home appliances industry.

Senior Project Manager - Developing BSH's digital strategy with focus on digital consumer interaction and connected products & digital services - Responsible for building up new appliance-based digital business models - Further digital transformation and IoT projects

Team Lead with disciplinary responsibility for 5 employees and Project Lead with focus on digital marketing, sales & customer service projects - focus topics: Digital Automotive Sales & Aftersales, Automotive Retail, Digital Business Portfolio, Connected Cars, Connected Services - Thought leadership / publications: e.g. Capgemini Cars Online Study, Capgemini Automotive Trends Studies (Automotive Online Sales, Customer Services)

Project manager for digital customer experience projects with the focus on Marketing, Sales, Services in the focus industries Automotive, Consumer Products & Retail - digital transformation projects in the areas of digital customer experience mgmt., customer loyalty, e-commerce & change management - focus topics: Digital Automotive Sales & Aftersales, Automotive Retail, Digital Business Portfolio, Digital Roadmap, Connected Cars, Mobility Services

- digital customer experience projects in the areas of Marketing, Sales, Services in the focus industries Automotive, Consumer Products & Retail - digital transformation projects in the areas of digital customer experience mgmt., customer loyalty, e-commerce & change management

Student Management Consultant - Digital Marketing, Sales & Customer Service - Masterthesis in cooperation with Accenture: "Digital Trade Promotion Trends in the Retail Industry" - Conduction of retail surveys and expert interviews: survey with large German retail and FMCG-companies, consumer survey and expert interviews with retail and digital marketing experts - Evaluation of digital and personalized trade promotions for improving sales efficiency and customer loyalty in the retail industry.

- Stream lead for a consulting project with the aim to design a self-sustainable Social Business in the Colombian textile sector as part of a public-private-partnership fighting poverty in Colombia - Support of social business start-ups in the incubation center to develop sustainable business models & to identify key offerings - Part of a task force developing strategic & operational improvements within Grameen Caldas to improve the operations of the Incubation Center aiming at reducing poverty in Colombia

International consulting project in the area of digital marketing for a global automotive firm: - Development of a digital marketing support concept and rollout of the concept in cooperation with the outsourcing team. - Market consultant for the German & Austrian market for online marketing campaigns. - Knowledge management specialist for digital marketing support, i.e. campaign rollouts, web analytics and CRM. - Coordination of central and local marketing campaigns e.g. for the website of the markets.

Public Relations and Public Diplomacy ("German Information Center") of the German Embassy - Project management for public campaigns, e.g. development of a concept and rollout of a national university campaign in the US for transatlantic cooperation. - Conduction of a media campaign for the promotion of the German culture and language within the US. - Research project on strategic partnerships with transatlantic organizations.

Trainee at IBM with projects in various departments & locations worldwide: - Development of a knowledge mgmt. concept for an outtasking project (Global Bus. Services, AMS, Munich). - Project mgmt. and focal point for data security within an outsourcing project in India (Financ. Serv., Pune, India). - Assistance of the BU Unit Executive for Product Lifecycle Mgmt. focus on Marketing & Sales (SW Group, Munich). - Guide for the Cebit Guided Tours; planning & execution of the Guided Tours (Marketing, Hannover).