Michael Raith

As project lead for the digital marketing platforms, I oversaw the Motorsports Hub [motorsports.porsche.com] and directed its systemic development. A standout project was the creation of the landing page for the 75th anniversary [www.porsche.com/75years] in collaboration with UDG, MHP, and BBDO. Concept and MVP were realized within 3 months. This simple landing page expanded to a central communication tool for internal departments [Porsche Museum, Porsche Lifestyle, ROADS App, etc.] and for 15 markets.

I managed the central Product Information Management System [PIM] for BMW Motorrad, overseeing creation of product information for all items [models, sales/aftersales products, gear & garment]. This involved providing texts for the New Bike Configurator, an online shop, as well as physical product packaging. I also expanded text translation from 2 to 24 languages across 19 markets, optimizing creation and translation processes and integrating the Translation Memory Tool [TMS] to all market contacts.

In my role, I was responsible for the operational content management of high-profile TV formats such as „Galileo“, „Germany‘s Next Topmodel“, „The Biggest Loser“, and „Promi Big Brother“ on the platforms www.prosieben.de and www.sat1.de. In addition to conceptualizing the corresponding landing pages, it was within my purview to create copytexts, design teasers using Photoshop, edit highlight clips, prepare entire episodes, and coordinate the overall timeline planning for go-lives.

I led the development of Audi AG's dealer website editorial system using Adobe Experience Maker 6 [AEM]. Shaping its architecture, features, and functionalities, I conducted rigorous testing and collaborated closely with the IT agency. Piloted in Stuttgart-Feuerbach and Dresden, I also established an internal image repository for seamless CMS testing, laying the foundation for a strong visual database.

As a freelancing photographer, I specialized in taking pictures of people, snapshots and still lifes at evening events, openings of venues and open air concerts. Stylistically, I always worked with natural or existing light sources and paid attention to the compositional arrangement of the motifs in order to capture the atmosphere in the best possible way and as unadulterated as possible. The results were published in local print magazines, online magazines and social media sites of the respective venue.