Michelle Liao

Ranked Germany’s Top 10 PR Agency by Business Punk and No. 1 Tech Agency by PR Journal, PIABO is a leading full-service agency for the digital industry. - Manage the new international business development and full management of budgeting - Lead cross-functional teams to help global clients evolve, promote, and protect their businesses within budgets - Coach and mentor team members for growth - Facilitate intercultural workshops to bring China and Germany closer - Advocate Diversity, Inclusion, and Equity

Experienced communication professional working in multicultural markets. Competence - led and implemented marketing & communications strategies - people management & interpersonal skills and significant experience in working with senior leadership teams & key stakeholders - knowledge and abilities to use multiple platforms and channels (including digital) for a range of audiences - knowledge of marketing and communication technologies and tools - project management skills, analytical and business acumen

Edelman is an award-winning global public relations consultancy firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. - Developed global consumer healthcare brand communications strategies - Supervised accounts to ensure delivery of results to a high level of client satisfaction - Led new business development

Uniplan is a Cologn-based agency that creates memorable brand experiences helping to connect brands and their customers globally. - Planned and launched a fundamentally new marketing platform and sales toolkit for Uniplan - Initiated a “social intranet” to improve internal communications and employee engagement - Developed a marketing strategy to establish company visibility in emerging markets - Bridged cultural gaps between offices in Germany and China

Act as senior liaison and team leader for accounts of Consumer Marketing. This position carries responsibility for senior-level strategic counseling, account planning and budgeting. Also responsible for talent recruitment, utilization and career development, revenue generation and budget control related to executing the annual business plan and in meeting profit objectives. Revenue by my team has been doubled for the past 5 years.