Michiel Openneer

Responsible for commercial & marketing activities of Alnylam’s Rare Diseases in the BeNeLux (RNAi) Products GIVLAARI & OXLUMO.

Leading a team for the development and implementation of strategic&operational plans. Identifying&building relationships with stakeholders in Oncology, Hematology, Nephrology, Metabolics & Laboratory. Market access for Soliris, Kanuma & Strensiq, ultra-rare diseases in PNH, aHUS, HPP & LAL-D. Forecasting, expense management & cost effectiveness, managing prescription & discontinuation.

Develop and implement RAM plan for the Benelux. Supports marketing activities, e.g. congresses, regional scientific meetings etc. and ensures appropriate budget allocation and spending. Support individual management of KOL's jointly with medical and marketing. Continuously monitors and reports on sales and adapts activities accordingly. Timely monthly reporting of RAM activities. Develops and implements customer targeting strategy, implementing, using and maintaining a (CRM) database.

As RAM responsible for the accomplishment of revenue objectives for the company by building a close relationship with key stakeholders nephrologists (adult &pediaticians), hematologists, ER, dialyse nurses, laboratory (flow cytometrists & biochemistry) and ensuring the achievement of the desired product positioning and the understanding of the value proposition by all customers and to accelerate the market entry for Alexion in The Netherlands for the diseases PNH & aHUS.

Developing awareness by sharing knowledge, diagnostic skills and logistics at healthcare professionals (HCP’s: cardiology, pulmonology, rheumatology, internal medicine, echolab, pediatricians). Goal: getting more patients on medication faster. Realizing targets (patients, packs and sales). Managing prescription and discontinuation in treatment centers. Recognizing and developing business opportunities. Developing and implementing the sales plan. Organizing accredited CME’s.

Sales Manager Alcon: specialite GP Developing, managing and implementing the sales plan Controlling six region managers Business analysis on account of the IMS data Building and maintaining costumer relations. Results: Annual double digit growth

Developing, managing and implementing the sales plan (7.000 K). Support in sales and marketing activities for Pfizer, Astra and Altana. Recruitment of data suppliers Building and maintaining costumer relations. Results: - 5% growth in sales - 100 new contracts with data suppliers

Building and maintaining a complete new medical brand in generical products (generics). Developing, managing and implementing the sales plan (6.000 K). Introducing new products in the market. Building and maintaining costumer relations. Results: - 5th place in the top 10 of the generics market (after 3 years) - Region growth of 15%

Managing the inside and outside –sales (21 employees). Developing, managing and implementing of the sales. Implementing and maintaining the marketing plan. Building and maintaining costumer relation. Developing sales tools Developing the shelve planning. Developing pricelists (marge, sales growth and national impact).

Project Echocardiography: Analyzing the PAH market, national and regional. Goal: translating needs into useful tools. Positioning KOL’s (cardiology & echolab) of echocardiography. More and better diagnoses to enlarge the number of prescriptions. Implementing projectplans in salesforce. Developing useful diagnostic tools like echoposters, echoprotocol PH, echo 'turfkaart' (paper and iPad) and book of echo PH. Building a network of specialists. Results: Successful implementation of the project

Analysed the DU market. Goal: translating needs into useful tools. Positioning KOL’s. More and better diagnoses to enlarge the number of prescriptions. Implemented plans in the sales force. Organizing congresses and accredited CME’s. Results: Implementation of the NCM in > 25 hospitals with over more than 30 new users, high number of CME's, two international congresses, one national. Developed tools: NCM book & kit, posters, SSc facebook. Interactive tool on internet for doctors to discuss casus.

Working in a projectteam of 5 members. Weekly update MT. Goal was to discuss the basic sales and marketing strategies of the company and translate them into useful webbased tools for healthcare professionals like e-CME's, online diagnostic support (nailfold microscopy and TTE), diagnostic video's, patienstories and powerpoint presentations. Results: www.actelion.nl

Developing awareness by sharing knowledge, diagnostic skills and logistics at healthcare professionals (HCP’s). Goal: getting more patients on medication faster. Realizing targets. Managing prescription and discontinuation. Recognizing and developing business opportunities. Developing and implementing the sales plan. Organizing accredited CME's. Results: nomination for KAM of The Year 2004 and 2007. Two patients diagnosed with NPC, 2 kids with GD. Targets in # of patients, visits, CME's ++