Prof. Mihran Kalaydjian

*Developed and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. *Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. *Ensured effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

•Acted in a consultative capacity to the Managing Director and other members of the Executive Committee on sales/marketing issues; provide strategic direction and guidance to ensure optimal marketing effectiveness, oversee the continuous engagement of department managers to develop product offerings, marketing needs, methodologies and resources, to promote new/improved products and to solicit feedback of overall sales/marketing efforts.

*Developed and implemented strategic marketing plans and PR plans to achieve corporate objectives. *Reviewed the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position. *Assisted in creating annual revenue budgets and developing annual marketing plans. *Developed rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.

*Developed and implemented strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. *Directed market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals. *Created and implemented sales plans that drove measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales.

B.A Political Science and History with Honors, Birzeit University, Israel, 1993, 3.9/4.0 GPA