Mikhail Samarskiy

- Mentored and elevated junior UA team members to beyond junior level. - Unlocked new ad networks, DSPs and campaign setups through constant UA experiments, utilizing technical setups and advanced algorithms. - Expanded the Tap Away’s reach onto new audiences thanks to new creatives. - Was driving Popcore's revenue & margin by Tap Away’s success in the charts. - Improved iOS ROAS and scale thanks to unlocking new ad products with enhanced SKAN conversion mapping schema.

- Unlocked a whole new Google Ads channel thanks to hacking the new ad product. - Spearheaded "Pull the Pin" and "Parking Jam" to claim the No. 1 position for consecutive weeks. UA campaigns for multiple games across diverse networks, leveraging AI algorithms and advanced technical setups. - New games’ marketability tests. - Collaboration with the creative team.

- Defined and refined the retargeting system from 0. Reduced CPI by 2X for retargeted users. Developed a retention-focused segmented system, substantially amplifying the most loyal cohort's user base. - Increased "Smashing Four's" spend by 1.5x through the growth of UAC target ROAS campaigns and Facebook Ads VO/EO campaigns. - Experimented with Tiktok ads and Snap ads. - Extracted actionable insights through SQL queries, continually enhancing campaign performance, learned SQL.

- Has helped Huuuge Casino and Billionaire Casino grow by LiveOps events. Executed in-game banner ad campaigns through CRM tools. - Launched in-game banners that significantly increased player retention and ARPU. - Run push notifications and CRM campaigns for targeted player segments. - Launch successful in-game promotion events to increase user retention. - Analyzed ideas for new CRM events, learned a lot about unit economy. - Assist with creatives: ad copy, CTA placements and USPs.

- Monthly media plans creation, monitoring their implementation and performance. - Changing the tutorials of games to improve monetization. - Task creating, prioritization and discussion with developers and product owners. - Collaboration with Game Designers: events to improve retention. - Planning of new ad campaigns, its costs and ROI. - ASO: tests of icons, preloader screens, promo-materials, notifications and texts.

- Search and creation of marketing materials. - Targeted advertising in social networks: VK/MM/OK/FB. - Work with game funnel: changing the tutorial of games, helping to improve monetization. - Daily/weekly/monthly analysis of key metrics of games. - Communication with international partners on joint FB advertising. - Help with games localization.

Analysis and systematization of data from different sources. Filling and updating databases, in accordance with given formats. Monitoring information and news from dozens of sources, in order to keep the data relevant. Worked with Spark- and SCAN-systems, also with "Consultant Plus". Created the English slogan of the product.

I have organized trips to German Sommer Schools. Cource papers on themes: - German collective consciousness in 1910-1945. - Neo-constructivism in international relations theory. Diploma work on "Relations between RF and FRG in German Media Coverage (2011-2014)".