Mohamed Ali
Angestellt, Director Digital Consulting, EssenceMediacom Germany
Abschluss: Business, Universidad de Barcelona
Barlo (Bocholt), Deutschland
Über mich
With over 10 years of experience in performance marketing, I am a seasoned and passionate digital consultant who helps clients achieve their business goals through strategic, creative, and results-oriented campaigns. I have a track record of delivering high-quality work across multiple channels, platforms, and markets, working with leading multinational brands. As the Director Digital Consulting at EssenceMediacom, a global media agency and part of the WPP network, I lead a team of experts , and develop new business acquisition strategies. I also manage and develop key vendor relationships, and produce thought leadership pieces and case studies to showcase our work. My mission is to drive growth and innovation for our clients and our agency, leveraging my expertise in Google Ads, Google Analytics, Facebook Ads, and paid social media.
Werdegang
Berufserfahrung von Mohamed Ali
Client development in terms of strategy, maturity, innovation and performance accross clients such Deutsche Bank, IKEA, AirBnb Giropay, BBL, DynMedia, VW, TUI, IKEA... New business Acquisition strategy Manage and develop key vendor relationships Develop thought leadership pieces & case studies throughout the course of the year Provide timely and actionable feedback to C-Suite level • Experience with AI generative tools, Google Ads Scripts, SA360, CM360, Miro Board, Jira & Tableau
1 Jahr und 9 Monate, Sep. 2020 - Mai 2022
Senior Performance Marketing professional.
Just Eat Takeaway.com
Strategic and operational development of SEO, SEA and Affiliates for Partners Services across all Europe • Develop project management plans for new channel expansions, account management, account structure and budget forecasting for SEO and SEA • Preparation and monitoring of Google Adwords, DV360, Bing and Facebook Ads (DPA) campaigns, ad groups and associated keywords • Analysis and optimization of the individual campaigns and keywords
Strategic and operational development of the Paid Search and Paid Social activities across different websites, languages, and channels • Project Leader for PaidSocial and Programmatic advertising as new channels, leading a team of 3-4 persons in order to set up our Paid activities (DV360, Facebook, Snapchat...) • Develop project management plans for new channel expansions, account management, account structure, brand management, and budget forecasting.
6 Jahre und 3 Monate, Jan. 2013 - März 2019
Performance Marketing Manager
Biodiet
In this role, I have managed all aspects of the end-to-end project life cycle, including SEO and PPC, strategic analysis, planning, delivery, testing and user support in a portfolio of complex initiatives. I provide supervision and supervision of the workflow for the project team.
Ausbildung von Mohamed Ali
2 Jahre und 10 Monate, Sep. 2018 - Juni 2021
Project Management
Universidad Isabel I
Bis heute 6 Jahre und 10 Monate, seit Sep. 2017
International Relations
Universitat Oberta de Catalunya
6 Jahre und 10 Monate, Sep. 2003 - Juni 2010
Business Administration
Universidad de Barcelona
Sprachen
Englisch
Fließend
Spanisch
Muttersprache
Arabisch
Grundlagen
Deutsch
Grundlagen
Italienisch
Fließend