Nadja Schweiggart

PROJECT M is a leading strategy consulting company for the tourism industry. - Market & target group analyses - Destination development strategies for German destinations, cities and federal states (Cologne, Frankfurt, Kassel, Sachsen-Anhalt, etc.) - Strategic marketing plans - Preparing & Co-Moderating workshops & presentations with various stakeholders from the tourism industry and political representants - Social media and online marketing

Social Media: - Responsible for Social Media activity in Belgium and Luxembourg - Redactionnal planning of Social Media postings in French and Dutch - Paid Social Media Advertising - Influencer Marketing - Community management - Strategic planning & budgeting - Creating cooperation offers for German destinations - Monthly reportings Online Marketing: - International online marketing campaigns in BeNeLux, France, UK - Acquisition of destination partners for marketing campaigns

Research assistant at Heilbronn Institute for Applied Market Research - Conducting interviews (face-to-face, telephone) for image analyses in tourism destinations - Preparing data for statistical analyses - Visualizing statistical data in PowerPoint (from SPSS output) - Preparing / programming questionnaires in HTML using KeyIngress software - Consulting students on the development of questionnaires (Master/Bachelor theses...) - Teaching KeyIngress software in university courses and to individual students

Bachelor thesis on Cross Channel Management for tour operators and several other industries involving hands-on research in various locations in Germany - Work shadowing in various travel agencies in Germany - Expert interviews with experts in their fields

Intern in PR/Social Media and Press - Supporting marketing campaigns for various topics (B2C) - Supporting in the creation of offers for participation opportunities for partners - Press and influencer trips - Acquision of partners - Media research (press, online, radio) - Updating market activities on Belgian website (FirstSpirit tool) - Reportings - Updating press database and CRM tool

Abschluss "With honors" / "Cum Laude" Master Thesis: "The effects of Airbnb's double-blinded review system on travelers' review providing behaviour: A critical incident study"

Majors: Marketing, Tour Operator Management, Destination Management, Transport Carrier Management Abschlussnote 1,6