Natalia Viksne

Berufserfahrung von Natalia Viksne

• 1 Jahr und 1 Monat, März 2023 - März 2024

  B2B Marketing Content and Communications Manager

  Quandoo GmbH

  Contributed to the B2B content strategy, managing the blog, Help Centre, email campaigns, and social media initiatives. Played a key role in crafting targeted marketing plans that enhance brand visibility and effectively engage our audience. Elevated brand recognition and customer engagement through optimised communication channels. Developed and executed internal communication strategies that foster employee engagement, promote a strong company culture, and support our business goals.

• 2 Jahre, Apr. 2021 - März 2023

  Head of Content and Communications

  Yandex

  Led the development of corporate media focusing on IT education. Achieved a remarkable 35% increase in the readability of articles. Authored and curated publications for prominent media outlets. Expanded our journalist network, publishing over 45 articles within a year, attracting an enrollment rate exceeding 2.5 million users. Optimised content across digital platforms to drive conversion rates, using a data-driven approach to identify KPIs and audience segmentation to enhance user engagement.

• 1 Jahr und 6 Monate, Okt. 2019 - März 2021

  PR Editor

  Yandex Market

  Created and developed a corporate media. The number of followers increased two times even though we haven’t used any target or promotion tools. Prepared all external and internal communications content. In a quarter I created up to 75 different types of publications. In 2020 the total enrollment rate was about 5,000,000 users. The articles were published in the biggest Russian mass media. Made different types of corporate policy documents: PR’s tone of voice, blog’s tone of voice, and editorial policy.

• 4 Jahre und 8 Monate, Feb. 2015 - Sep. 2019

  Executive Editor

  MIA Rossiya Segodnya

  Worked non-stop with breaking news and managed an editorial team of 20 members.