Natasha Trotsiuk

- Help brands to reach their consumers in new marketing & sales channel (on-demand delivery app: HORECA and Q-commerce) - Design and execute marketing activations for brand partners in Glovo - Improve service offering for partners and develop Glovo monetization - Establish excellent relationships and close marketing services deals ACHIEVEMENTS: - Launched 4 successful campaigns for Mastercard - Campaign for Diageo showed great performance (more than +100% rise of sales)

- Marketing and Product Strategy - Leading the management, development and implementation of product portfolio, innovation pipeline and product marketing strategy - Leading the marketing team ACHIEVEMENTS: - Launch of antiseptics during the pandemic in 3 weeks - Development and launch of new cosmetic products (43 SKU in short period 2020-2021) - Supervising the work of the marketing department (6 people) from 08.2020

Category Portfolio Management: - 4 cosmetic categories (hair care, tints for hair, cosmetics for children, shower gels) - new temporary assortment during seasons (bundles for New Year and Women’s Day) ACHIEVEMENTS: - Launch of the new business unit - The key brand got 44% of the market in tinting products - Growth of the market share of children’s cosmetics - from 3% to 5% in 1 year (Nielsen) - Negotiated additional budgets from the supplier for motivation program for the trade team

Marketing specialist of «Cotton Pads and Buds, specialized wet wipes» (5 month): - NPDs: intimate wet wipes with lactic acid, wet wipes with micellar water Marketing specialist of «wet wipes for children» (7 month): - Support Brand-manager - Assist and contribute to Brand-manager in developing the communication materials - Develop merchandising standarts - Track budget and report deviations - Manage packaging process - Monitor the market competitive landscape (NPD, pricing, communication)

Honors diploma. Full-time student with a scholarship

Honors diploma. Full-time student with a scholarship