Nazlı Uysal

Led SEA, META, & LinkedIn campaigns, driving 60+ student enrollments in Bachelor's and MBA programs through data-driven strategy and execution. Analyzed and optimized marketing strategies with HubSpot, Google Analytics, and Data Studio, reducing acquisition costs and boosting campaign efficiency. Managed marketing experiments and collaborated with leadership to define key metrics, applied a data-focused approach for strategic decision-making.

Managed a team (10+) of paid media experts in Turkey, Portugal, and the Netherlands, delivering successful campaigns for brands like Philips and Rituals, achieving 25% higher success rates than competitors, and maintaining a team satisfaction rating of 4.7/5. Cultivated client relationships, ensuring high satisfaction levels, and played a pivotal role in securing new business through compelling sales presentations.

Developed the marketing ecosystem for 3 brands: Black&Decker, DeWALT, and Stanley. My role involved creating their digital marketing strategy, establishing the social media channels, selecting a marketing agency to support our initiatives, overseeing CRM activities, and managing website content, in addition to supporting PR, brand and event-related tasks. I managed various projects, including producing a themed video (overseeing studio shoots, casting, and media planning) and managing paid campaigns.

Managed digital marketing activities across social media channels, websites, and mobile applications for small home appliances products. Oversaw the digital ads in collaboration with the agency (around 100K Euro/campaign budget)

Directed the social media strategy & digital reputation for 7 diverse brands, enhancing their digital footprint and customer interaction.