Niyazi Basturk

Scrum master and servant leader of value chain management squad of SME Marketing Tribe. The squad is responsible for marketing of cash flow products, car loans, supply chain finance integrations, e-trade and B2B platform integrations and API solutions, and digital product packages. The squad also finds out value chains through data analytics and develop business partnerships to implement platform integrations.

Agile Atelier is the first pilot business tribe, created to manage the Micro SME segment, using agile methodologies, as a part of the digital transformation strategy of İsbank. I formed and led the first “Data Chapter”, whose members are data scientists within various squads. Also, I produced many functionalities on commercial mobile banking application. As a Product Factory Scrum Master, I launched 1 new commercial credit card product and completed the end-to-end digitalization of POS allocation process.

Develop a clear digital strategy and the backlog for digital channels; align the digital road-map to the Bank’s broader strategic objectives and present key metrics to Steering Committee to set off business plans according to the Bank’s business strategy. Assess technology trends, competitive landscape and customer behavior to design overall direction. Track the budget. Develop strategic business partnerships with fintechs to support omni-channel and customer experience strategies.

Steer key delivery channel metrics and set off business plans according to the Bank’s digital channel strategy as a lead BI manager. Develop a strategic roadmap document and KPI dashboard. Perform ad-hoc analytics and segment modeling to influence conversion optimization strategies. Grant data maps for data lake architecture in big data and CRM transition projects. Monitor industry trends and competitor activities. Responsible for P&L management, budgeting, pricing of the alternative delivery channels

Responsible for development of remote access and NFC based payment products and bankassurance business in Retail Banking Product department. • Launched 5 successful payment products, including highway toll collection systems. • Led Bankassurance Transformation Program and executed two large scale projects to increase the efficiency in the business. Also chaired as the president of the insurance working group of “The Bank Association of Turkey” for 3 consecutive years to lobby for a specific legislation.

Launched campus card e-wallet systems at 5 prestigious universities, Developed an innovative public transportation smart card payment project, Developed a sector-first innovative payment product for chain-dealers, Conducted the infrastructure and organizational workflows for the private pension accounts, • In a time period when the “retail banking ” emerged as a line of business, has been a pioneer in Turkey’s leading Bank’s founding team. Lead CRM infrastructure, pricing and optimization projects.

Managing the optimization of container transshipment traffic

Faculty of Economics and Administrative Sciences