Nomalanga Nkosi

A skilled integrated marketing communicator and strategist in the marketing, product management, public and media relations, corporate communications, stakeholder management and Corporate Social Investment (CSI) disciplines. Tasks pride in managing projects from conception to completion. She’s a member of the Black IT Forum, Women in IT and Black Management Forum.

Role Objective: Conceptualize and develop marketing communications and product management strategy for Africa Region in line with Global Business Plan and net targets.

Defend and grow core market segments Maintain a stringent (CRM) Customer Relationship Management programme in line With customer satisfaction models Consolidate virtual team support and create synergy Manage national / regional account sales teams Manage an operational budget To manage company’s strategic interface at various target segments / stakeholders

Draw up and secure approval of business unit marketing budget Design and implement business unit sponsorship programmes Support implementation of customer service measurement system in business unit Design and implement brand awareness and building campaigns Design and launch promotional campaigns in cline with national strategy, programmes and budget Provide marketing input and support to business unit corporate, and mobile sales forces Monitor and evaluate local competitor marketin

Manage 9 regional sales teams Setting sales quota / budget by sales territory, region and customer size Setting up a sales incentive programs and continuously evaluating it Evaluate the outsourced distribution plan periodically Personal selling Motivating, leading, compensating and evaluating sales force Conduct ongoing strategic marketing planning Develop a comprehensive corporate communications strategy Relationship marketing with industry media regulator and shareholders

Initiate and execute trade marketing programs within the channel Liaise with marketing services in ensuring effective / efficient cooler and other equipment verification Maximise use of Point-Of-Sale material and signage in store Analyse and report on competitive trade practices Drive market penetration by analyzing forward share space Sales forecasting, budgeting and target reallocation to team Assess market trends and structure team dynamics Negotiate product store listing Building

Sales Calling – order taking, stock rotation, product category analysis / sales trends, merchandising, meeting monthly sales target and daily sales reporting Sales Support – in-store sales promotions, product knowledge, asset management i.e. cooler verification, signage, management of POS material and marketing equipment in the field Competitor activity reporting, selling across product range Behavioural – upholding a high company image and assets

Dissertation Topic: Technology readiness of South African consumers