Orquidea Hidalgo

Responsible for extraction and analysis of operational data to define valid and reliable Key Performance metrics that accurately reflect outcomes and impact on clients. Data consolidation, Data diagnosis and normalisation, statistical analysis (technical and functional). Customer Segmentation models. Customer experience consultancy and analysis for the health public sector.

Processing, interpreting data and gaining insights to make real business improvements. Developing commercial strategies to reach our clients goals. Strategies for customer acquisition and approaching the potential clients. Helping companies grow with customer-centric, marketing models, marketing mix models and time series models in marketing.

Internal sales and businnes core tracking. Analysing data sales to identify value drivers, historical trends, gaps in products supply and client demands. Reporting sales and crafting executive presentations. Weekly negotiations with suppliers and bottlers.

Developing strategies to improve the positioning of the web page in Latin America increasing the website traffic by 24,6%. Developing economic forecast models. Metric Analytics reporting. Designing the new webpage. Creating the new logo of Gauss center and the forecast page. Building a new data base for Cesla. Data collection and updating.

Major Course: Data Collection and Analysis, Data Mining, Business Forecasting Methods, Microeconometrics, Business Simulation Models.