Partho Choudhury

• I am responsible for identifying relevant insights and compiling analytical reports that enable the Finance Team in the company to make sound decisions. • I deal with data management, modelling and their design. The core part of my role involves Power BI–Business data analytics reporting. • I am a part of projects where I create and automate new dynamic reports based on large databases which aggregate financial data, accounting, budgeting, operational (flows and assets) and HR data.

Lead a team working on unstructured or semi-structured data to extract useful information. Problems successfully solved by me and my team include: • Defined various product strategies and roadmaps; • Ran beta and pilot programs with early-stage products and samples; • Identified reporting requirements and drew insights out of rights management exploitation; • Demonstrated success defining and launching excellent products; • Provided seamless implementation of the products and services, etc.

Developed quality assurance protocols at a product cluster level which predicted the demand ratio of an SKU in North to South zones. Ensured operational activities remain on time and within a defined budget. Managed timely data collection to update operations metrics to achieve productivity targets, reduce cost per unit, eliminate errors, and deliver excellent customer service, etc.

Leveraged analytics to optimize real time bidding strategies on major Ad-Exchanges for ad campaigns to maximize revenues and profit margins for the company and ROI for the clients. Developed relevant content topics to reach the company’s target customers. Created, curated, and managed all published content (images, video and written). Was part of the team involved in creation of Programmatic Bidding Engine which calculated the worth of an Ad Impression in real time in RTB platform.

I was responsible for leading all SAP GUI 7.3 marketing strategies and sales programs for Supercell, Gree & RockYou, including client acquisition, market strategies, communications, product positioning, product marketing, sales enablement and public relations, etc.

Designed and quoted for corporate branding. Managed sales and marketing focusing on lead generation for clients in the telecommunication industry. Developed and initiated SAP - Hybris marketing strategies. Devised strategies to attract new clients through innovative value adding tactics. Engaged in direct membership sales. Contacted business for sales and follow ups. Conducted lead generation and up-selling through in store conversation and education.

Executed Paid SEM (PPC) strategies to grow profit through finding and growing relevant traffic. Developed, implemented, managed & optimized campaigns to market multiple parts of IT Chimes's and Mobilities business through Google, Bing and other paid search channels, to ensure continual improvement utilizing Saffron Tech's leading global PPC management platform, etc.

I am able to learn to master business analysis, advanced techniques, and digital tools that will give me a competitive advantage in today’s and tomorrow's business world.

Computer Science: Became University's Vice-President of Computer Science Society, after spending a lot of time taking old-school analogue photographs and writing for the imaginatively titled 'Student' newspaper.

Information Technology