Patricia Harris

Senior leadership role spearheading the marketing and go-to-market function, including Product Marketing, Global Marketing Programs & Campaigns, Field Marketing (Americas, EMEA, APAC), Partner Marketing, Digital Marketing, Account-Based Marketing, and Campaign Operations departments. Drive strategic marketing planning to create predictable ROI through replicable prospecting programs. Oversee a team of 125 cross-functional, globally dispersed staff.

Leadership of the Global Demand Marketing organization, responsible for driving demand on a global scale for IHS solutions. Includes: Strategic Market Planning; Global Campaign Development; Marketing Systems & Operations; Digital Marketing (PPC/Paid Social); Event Strategy, Sales and Execution

Earned progressive leadership promotions within SAP’s Global Marketing group. Initially spearheaded global campaigns and programs for small & midsize businesses (SMB) and volume marketing. Then, as VP, transformed and oversaw global marketing programs for small, midsize, & large enterprises. Led global campaigns across all SAP product and service lines, including ERP, CRM, HCM, and industry-specific software across diverse industries. Managed $12M budget. Directed a cross-functional global team of 20.