Pete Ross

Project-managing mixed creative/design/technical/content teams in a Frankfurt-based creative agency, producing collateral, websites, campaigns, new marketing concepts and much more.

Assistant Product Marketing Manager for Business Intelligence - Defence Market. This role entailed marketing a portfolio of BI products and channels within defence and the public sector. Emphasis on digital-first marketing.

I was responsible for marketing conferences, summits and policy briefings centred around government and public affairs. I managed all marketing activities in my business unit, from event design and data acquisition through to post-event cross-selling, delivering these for multiple internal clients. Channels included EDMs at high volume, social media, PPC, and print.

Responsible for marketing and sales for several retail channels at a manufacturer and distributor of medical devices, including retail and eCommerce logistics and financial reconciliation. My remit covered the full marketing mix. I was also involved with B2G and B2B marketing channels.

I was responsible for a small team maintaining a marketing database of managers in government, education and health. I also held responsibility for ICT management and development, and oversaw the company's digital presence. Finally, I coordinated multi-channel marketing campaigns into government, education and health, managing the accounts of blue-chip, government, semi-government and NGO clients and their B2G marketing activities.

Telephone- and internet-based research into structures and key contact people within public sector organisations in the government, education and health spaces.

Public Policy, Public Sector Management, International Relations & Security, Foreign & Defence Policy, Political Economy, Gender Studies, Intermediate Spanish