Philine Beatrice Bünemann

Verantwortung aller Launches von Eigen-,Dritt-& Exklusivmarken - Divisionen Mode, Haushalt & Food Entwicklung Zielgruppen- & Markenstrategien + Umsetzung: Insights- & datenbasierten Analysen Markenpositionierungen - Berücksichtigung Wettbewerb, Portfolio- & UNstrategie, Trends Implementierungsrichtlinien (Tonalität, Bildsprache, etc.) Steuerung Konzeption Markenlogos, Packmittel, etc. Steuerung Schnittstellen zur markenkonformen Erlebmachung an allen TPs Beratung Produktmgmt:Portfoliostrategie & Konzepte

Helping brands find better ways to grow, improving impact and reputation through: - Sound branding and go-to-market strategies - A deeper understanding of what drives ROI and brand value - Compelling visual identities, branded environments, and customer experiences - Engaging digital strategies and customer experiences - Enhanced brand management, marketing, and innovation capabilities - New products, services, and experiences

Worked in multi-disciplinary teams on 10+ consulting projects across three different continents and various industries: Experience gained in the following areas: - Brand strategy and activation - Brand architecture, portfolio and migration - Brand tracking & monitoring - Customer experience and digital strategy - Growth & go-to-market strategy - Employee engagement - Market & customer insights and opportunities - New products, services & experiences and innovation management

Prophet is a global management consultancy focusing on 3 primary areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force

- Project leader for a product-launch in Germany: conducted qualitative market research, constructed the input for Bases II, supervised claim workshops, created artwork and prepared the trade story - Actively involved in managing a product re-launch in DACH - Part of a team responsible for a website re-launch in DACH - Organized a sticker promotion - Supported day-to-day business e.g., listing argumentations, market, product & competitor analyses, monitoring and post-launch-evaluations

MTP is an independent student association that seeks to enrich coursework and programs in marketing at Universities in Germany Executive Board Member (March 2011 – March 2012): elected to the Board by other members of the organization. Served as Head of Department for Consulting and Events. Responsible for acquisition, organization, implementation and accompaniment for events, workshops, lectures and consultancy projects

Graduated with Distinction Master thesis on the subject of 'the Quantified Self' Marketing Strategy Brand Management & Communication Strategies Digital Marketing & Social Media Consumer Behaviour Research Design, Customer Insights Product Innovation Management Strategy Luxury Marketing

Semester abroad with courses in international Business, Finance, Human Resources, Marketing Research

Major: International Management, Finance, Business Co-operation Bachelor thesis: Opportunities and Challenges in Cooperative Brandings - a Comparative Analysis of Options