Philipp Ritter

Helping agencies supercharge their Paid Social Advertising activities using the latest tools from Smartly. Consultative demos, Sales Engineering, Product Trials and contract negotiations. I am also the link between customers, Facebook, and our product development team. Beyond the Business Development, I also manage my accounts daily, offering world-class growth hacking and revenue generating consulting to the most demanding advertisers and agencies in the market.

- Led paid social AOR-type relationships with Y&R & Digitas - Executed strategy & day-to-day operations for Taco Bell, Dairy Queen, Nixon, & TrueCar. - Managed over $10MM in yearly spends across FB, IG, TW, SC, and PN - Developed social platform partner-validated media plans that include strategy, tactics, targeting, and creative recommendations aligned with desired campaignKPI's - Facilitated day-to-day execution of all campaign phases - Trained and supervised coordinator-level team members

I help automotive brands maximize the efficiency of their paid social media advertising by - - advising them on overall strategy for their Vehicle-Launch, In-Market, Brand Awareness, and Real-Time Event campaigns. - comprehensive data analysis to discover optimizations, trends, and future opportunities - educating them on optimal creative practices for emerging ad products across Facebook, Snapchat, Instagram, and Twitter.

• Worked with Account Executives on the sales side to brainstorm creative plans and build RFP's • Launch & monitor campaigns for delivery and performance for cross-device digital media • Accountable for all pre and post sales functions such as RFP responses, media planning and negotiations, Salesforce updates as well as strategize and manage all digital, mobile, and connected TV campaigns • Specializing in managing campaigns for: Home-Video, Theatrical, Live Events, and Television clients

Working in both Account Management and Sales in the Los Angeles office with responsibilities including but not limited to: - Develop client friendly proposal presentations in conjunction with Account Management and Sales - Provide relevant research to internal team members - Work with internal team to analyze campaign reporting and provide recommendations - Work with internal team to ensure Salesforce is up to date

Marketing Advertising Founder & Charter Member of the American Advertising Federation chapter at Cal Ploy Pomona