Philipp von Holtzendorff-Fehling

Responsible for all of the company’s brands (B2C & B2B). Managed traditional and digital/social marketing/advertising/media, acquisition, cross- and upselling, retention, customer care/service, PR, pricing, market research, analytics, sponsoring, community barter agreements and event management. - Developed and implemented new initiatives around product re-positioning of niche products and pricing of the flagship product that deliver more than $6M incremental EBITDA in 2013.

Strategy, Marketing, PR, Media, Direct Marketing, Strategic Partnerships, P&L Management, Business Development, M&A, etc.

Managed multi unit teams focused on operational Customer Relationship Marketing [CRM], Marketing Capabilities and Customer Intelligence. Restructured to manage Strategic CRM, Loyalty and Customer Revenue Maximization, incl. social media marketing. Guided and directed marketing across all products, services and channels while defending existing revenue streams. Manage annual base revenue [>$10B] as well as multi-million dollar budgets.

Responsible for marketing, sales and business steering for eleven [11] countries to drive revenue streams, improve margins, product launches, team management, retail, upselling and customer care.

Managed CRM strategy and planning team, international project teams and respective budgets. Led international performance management, benchmarking and best practice management across eleven [11] countries.

Managed departments CRM, Customer Care & Premium Segment, as well as respective budget and P&L. Supervised 73 employees across Germany and Hungary, ensuring revenue and profitability growth as well as quality assurance, loyalty/retention management. Developed and implemented departmental, functional and corporate strategies. Direct Report to CEO/CFO.

Set up and developed S-Broker AG together with McKinsey. Developed departmental and marketing strategy. Managed marketing & alliance teams and respective budgeting, ensuring successful advertising across all channels, brand positioning, launch of new products, as well as growth of customer base and revenues. Grew strong partner network and managed all marketing & sales alliances. Direct Report to CMO.

Managed marketing activities and alliances, ensuring successful market entries, product launches and growth through television and internet campaigns. Drove and supported the set-up of German branch and market entry.

Supported the CEO in all strategic and operational tasks. Managed and negotiated key partnerships concerning the World EXPO 2000: Coca-Cola, Wrigley, Lufthansa and Procter & Gamble

Managed day to day operations, including 4 employees. Oversight and development of sales, marketing, P&L and lead generation campaigns. Monitored and analyzed market performance including P&L data, customer satisfaction and new product introductions.