Phuong Hoang Cuc Nguyen

- Managed Google Ad Campaign from start to finish for the website "like-lippstadt.de" - Performed web design and SEO improvements - Achievement: Boosted traffic to the website by 10 times with a limited budget in 20 days

- Managed end-to-end projects: prepared proposals, set up projects, supervised both the fieldwork operations and quality control process - Worked with clients to develop research objectives and project directions tailored to their business requirements - Collaborated closely with other departments on a daily basis - Prepared reports with detailed findings on consumer insights and marketing recommendations - Our clients: Honda, Yamaha, and many other foreign pharmacy companies

- In charge of two HUT (home use test) projects about washing powder and sanitary pads for Unilever and P&G - Assured smooth task operation throughout different departments by frequent meetings and effective email communication

- Conducted consumer behavior researches by building and testing business models - Achievement: 5 publications in international business conferences

- Managed Website and Facebook page - Created marketing ideas - Planned for brand activation program

GPA 1.53 Business Marketing Management, Business Intelligence, Information management, E-business

GPA 1.7 International Marketing, Brand Management, Marketing strategy, Business Communication