RIMPA MUKHERJEE

Strategizing Social Media Marketing, Search Engine Optimisation, Search Engine Marketing & Media buying Plans for varied projects. Heading Search Engine Optimisation, Search Engine Marketing, Media buying & Online Analytics team from time to time. Coordinating and Negotiating with Vendors & Clients. Strategizing and executing the Digital Marketing Plans for clients in order to generate leads and create awareness.

Responsible for Planning, Optimizing, Implementing and Analyzing Organic and Paid Search Engine marketing activities and Analytics, I’m responsible for Customer Acquisition(both through B2B and B2C campaign) and Retention through online marketing - SEO / SEM / SMO / SMM / ORM / Mobile Marketing / Media Buying & Campaign for uber luxury products. - Brand Awareness through HR Forums,Blogs, Influencer Programmes etc. - Business Plan preparation & Strategic business development.

Iris-Corp is a B2B Consulting Company. Key Responsibilities: - Drive the Digital Marketing Strategy & Media Planning and Execution for the Group of Companies. - Lead Generation Campaign Optimization through Adwords, Media Buying, Social Media, E-Mail Campaign, Mobile Marketing, You Tube. - Support Offline Marketing Team in generating more event footfall. Planned to promote the event 3 days prior in the niche audience level targeting through Mobile.

Business, Management, Marketing & Related Support Services

Electronics