Rachel Garcia

- Created cohesive visual identities for small businesses, including logos, social media templates, color schemes, and typography guidelines. - Developed custom illustration patterns for product design, enhancing the visual appeal of consumer goods and textiles.

- Increased user engagement by designing visually appealing web interfaces, utilizing advanced knowledge in color theory, typography, and layout. - Developed engaging icons for digital products, and illustrations for the internal communication platform, effectively blending visual appeal with cohesive brand messaging. - Directed workshops to brainstorm and define innovative features and visual design strategies, enhancing product usability and aesthetic appeal.

- Created design documentation and kept it up-to-date, ensuring it was clear and accessible. This helped team members get up to speed quickly and kept design and development aligned. - Acted as the go-between for design and development teams, reducing unnecessary rework and promoting teamwork to meet project goals. - Regularly reviewed designs against developed components to ensure consistent implementation, maintaining the integrity of the design system.