Ramin Esmaili

Strategic Managment, Marketing Management, International Marketing, Industrial B2B Marketing, Advertising, Consumer Behavior

Developed and implemented the strategy to reposition the company and its business units in the European target markets. Managed the product development projects by leading and coordinating members from corporate technology, technical marketing and sales. Introduced good practices of project management including metrics to evaluate the effectiveness of marketing collateral, PR and events. Formulated the corporate design guidelines as a means to clearly differentiate itknetwork services from the competition.

Launched and grew BAT’s international brands in the Iranian mid-prize segment. Identified and implemented new brand development projects on an international scale - package design in Germany, product development in Switzerland, and brand launch in the Middle East. Owned the entire process from conception, product launch and in-market performance evaluation. Managed and developed an international team of brand managers.

Defined and implemented the communication campaigns of DNV and its affiliate Q-Labs. Conducted market and competitor analysis primarily in the context of software engineering and the automotive industry. Positioned Q-Labs in the target market automotive through conference engagements, advertising campaigns and articles. Complete redesign of all marketing communication material in line with a redefined Q-Labs image and value proposition, including exhibition stand, web site and print materials.

Coordinated the marketing and public relations activities. Recruited, trained and guided the marketing staff. Company spokesperson at international conferences.