Ramona Vopel

- conceptual and operational development of metasearch partnerships, Google Ads, Trivago, TripAdvisor, etc. - data-based derivation of action and business rules (bidding & pricing) for product and digital commerce with an objective to contribute to overall business case targets and KPIs - drive of innovation by analysis of competition, demand, and trends

- lead point of contact for all matters specific to assigned strategic clients (monthly budgets > €400,000), providing problem resolution and escalations in a timely manner - Controlling, monitoring, and optimization of campaign goals through forecasting and tracking key account metrics - Identifying and growing opportunities within accounts through statistical analysis, and further collaborating with clients to ensure growth attainment

- daily account management of pay per click accounts on Google AdWords; monitoring campaign results, analyzing key metrics, and optimizing CVR - generating an annual revenue stream of over TL 200,000 in direct marketing - utilizing Facebook and Instagram to gain 10K+ followers

- providing technical support, training for SQL beginners, and working with students in groups to expand their knowledge and prepare them for the graduation exams

- investment banking and key concepts of credit risk, primary focus loans, and assisting in the movement of money via payment mechanisms

- Data analysis, MySQL database, Statistical model, and tests - Basics of Economy (Financial Market, Actuarial Mathematics, Financial Assets, Mathematical Models in Marketing, Monetary Economics...)

- artificial intelligence - computer engineering - number theory - C# programming