Ricardo Alberto Hernandez Delima

- Implementation of quantitative research tracker for DACH + Benelux and UK markets, enabling measurement of diverse metrics and KPIs related to Consumer Journey for IQOS brand - Establishment of Social Media Listening capabilities for German market, partnering with PMI stakeholder, and external partners (Sprinklr, Linkfluence/Radarly) - Management of NPS (Net Promoter Score) system for Germany, including training, tool management, KPI tracking, management reporting, etc.

- Management of fundamental and advanced analytics projects aimed at driving Go-to-market thru E-Retailing. Project focus on E-Commerce sell-out data, online promotion efficiency, and digital shelf/content analytics. - Research and analysis of Online Shopper Insights for all European markets - Management of E-Net sales recurrent reporting and forecasting process. - Management of relationship with agencies within the E-Commerce insights ecosystem

• Development of 3-year Business Plan for Consumer Goods business unit, following Corporate Strategy process, including analysis of business environment, position of Essity, and strategic implications for Consumer Goods Business Unit. • Support of M&A activities for the Business Unit, by scouting potential targets and providing information for their evaluation to Consumer Goods management. • Manage competitive intelligence activities for Tissue and Personal Care categories.

- Provided market research expertise in the context of a commercial due diligence for a Private Equity client. - Executed of primary and secondary market research for Latin American markets. - Identified insights about market development, market drivers, customer landscape, competitive environment and industry consolidation. - Ad-hoc project consultancy contract.

• Developed a market entry strategy for a disruptive industrial application from Freudenberg New Technologies division (Corporate Function of the Freudenberg Group). • Generated a proposal of target market segment, competitive positioning, product description, business potential assessment and economical feasibility assessment. • Business Master Project (part of Mannheim full-time MBA program curriculum)

• Led the development of product innovations for whitening consumer segment in Latin American region. Reported directly to Business Unit Section Head. Managed one staff member working on delivery of new initiatives. • Led the definition of the market research learning plan budget for the fiscal year 2013-2014 along with R&D management. • Ensured the technical readiness for all the different product platforms launches working along with international cross-functional teams.

· Led the introduction of 4 new product platforms in LA from global Crest/Oral-B portfolio. · Executed the market research learning plan for whitening consumer segment · Ensured technical readiness for different product launches across Latin America · Led quality assurance validation program for LA Oral Care R&D organization. · Headed behavior observation and prevention & improvement pillars for Oral Care safety program

Quality Assurance Department. Technical Auditing and Client Relations Unit. ‐ Responsible for auditing storage facilities across Caracas Metropolitan Area to verify compliance with Good Manufacturing Practices and local regulations for storage and distribution of Pasteurized products. ‐ Responsible for the evaluation of pasteurized finished product deviations in Caracas Metropolitan Area, in the different costumer’s facilities.

Process Evaluation Department. Empresas Polar (largest local brewery company) – at Los Cortijos Plant ‐ Internship project: Optimization and Evaluation of alternatives for recovery and reuse of wastewater from caustic soda bottle washers. ‐ Provided technical support for fresh and waste water laboratory analysis in beer elaboration and bottling areas.

- Member and speaker of Marketing Club - Member of indoor soccer team

Process Engineering, Fresh & Waste Water treatment