Ricardo Parra
Bis 2016, MBA, Manchester Business School
London, Vereinigtes Königreich
Über mich
A strategic marketing professional with over 15 years’ experience in product management and digital marketing. Solid track record transforming data insights into targeted strategies, leading cross-functional teams and establishing partnerships for the successful management of customer and product lifecycle stages. A creative, hands-on attitude combined with effective communication and goal orientation has driven professional achievements. #fintech #payments #oilandgas #technology #retail #restaurants #foodandbeverages #startup #consulting #productmanagement #marketing #b2bmarketing #b2cmarketing
Werdegang
Berufserfahrung von Ricardo Parra
Bis heute 1 Jahr und 8 Monate, seit Okt. 2022
Professor of Digital Marketing
Continental University of Florida
Bis heute 10 Jahre und 9 Monate, seit Sep. 2013
Strategic Marketing Consultant
Independent Management Consultant
To design and implement 360º marketing strategies, campaigns, product development and sales strategies for organizations in Colombia and Europe, at industries such as Fintech, FMCG, Oil & Gas, Horeca and Textile.
2 Jahre und 9 Monate, Nov. 2020 - Juli 2023
Strategic Consultant
Customer Intelligence Inc.
6 Monate, Nov. 2019 - Apr. 2020
Head of Marketing, Research and Development
Axioma B2B Marketing
Responsible for designing the organization's national and international marketing strategy and leading the team for its implementation.
2 Jahre, Aug. 2014 - Juli 2016
Strategic Marketing Consultant
Manchester Business School
To design and implement 360º strategies, product development projects, sales strategies and marketing campaigns in Colombia and Europe, at industries such as Fintech, FMCG, Oil & Gas, Horeca, Philanthropy and Textile.
1 Jahr, Okt. 2012 - Sep. 2013
Product Manager
Colsubsidio
Responsible for designing and implementing the marketing and product development strategy for all business units, including Supermarkets, Tourism, Recreation, Sports, Education, Health and Real State. •Designed and implemented the product marketing and sales strategy for corporate clients and final customers (B2B – B2C). Increased the revenue at targeted companies by 16%.
6 Monate, Jan. 2011 - Juni 2011
Senior Marketing Specialist
Visa Inc.
Responsible for designing and implementing development and customer loyalty strategies for top brands, based on big data analysis and market research (Data Analytics- SPSS). •Improved the product usage & loyalty KPI up to 30% through targeted campaigns - Online, BTL & ATL based on consumption insights. Led the advertising, risk, IT and operations teams for the implementation.
1 Jahr und 3 Monate, Nov. 2009 - Jan. 2011
Senior Marketing Analyst
Visa Inc.
Responsible for designing and implementing customer prospecting and activation strategies for top brands, based on big data analysis and market research (Data Analytics- SPSS). •Increased the effectiveness of customers’ acquisition by 18% and the product early activation in c. 40%. Developed acquisition/activation end-to-end marketing campaigns for major brands (restaurants, retail, airlines, travel, entertainment and lifestyle), based on customers’ insights.
1 Jahr und 2 Monate, Okt. 2008 - Nov. 2009
Segmentation Analyst
Visa Inc.
•Developed segmentation projects for the issuer Banks and major merchants, based on consumption data (SPSS - Two-steps Cluster) and socio-demographic information. Generated new targeted strategies based on the results.
1 Jahr und 3 Monate, Aug. 2007 - Okt. 2008
Market Information Analyst
Visa Inc.
•Identified improvement opportunities in the product portfolio, based on the gap analysis, market trends, benchmark and macroeconomic variables. Presented the insights to the board.
1 Jahr und 2 Monate, Juli 2006 - Aug. 2007
Visa Training Analyst
Visa Inc.
8 Monate, Dez. 2005 - Juli 2006
Business Analyst
Organización Serdan
7 Monate, Mai 2005 - Nov. 2005
Marketing Intern
Grupo Editorial Norma
3 Jahre und 3 Monate, Juni 2002 - Aug. 2005
Salesman
Constructora Colpatria
Ausbildung von Ricardo Parra
2 Jahre, Aug. 2014 - Juli 2016
MBA
Manchester Business School
2 Jahre, Okt. 2008 - Sep. 2010
Marketing
Universidad de los Andes
5 Jahre und 2 Monate, Aug. 2000 - Sep. 2005
Business Administration
Universidad Nacional de Colombia
Sprachen
Spanisch
Muttersprache
Englisch
Fließend