Robert Lennartz

• Development of Sales Funnel according to given performance goals
 • Responsibility of the complete Greator e-mail marketing • Strategic planning, content conception, implementation and control of performance marketing campaigns • Identify approaches to conversion optimization • Continuous monitoring and optimization of campaign setup and audience targeting
 • Development of new data-driven, scalable performance marketing potentials • Further development of CRM marketing (Hubspot)

• Development of Sales Funnel according to given performance goals
 • Responsibility of the complete Greator e-mail marketing • Strategic planning, content conception, implementation and control of performance marketing campaigns • Identify approaches to conversion optimization • Continuous monitoring and optimization of campaign setup and audience targeting
 • Development of new data-driven, scalable performance marketing potentials • Further development of CRM marketing (Hubspot)

• Creation, implementation and execution of all On & Offpage (including backlink building) SEO measures • Responsible for lead generation via the portal through various lead magnets and special forms of advertising • Control of the external and internal editorial team for the production of the latest SEO content • In-house SEO trainings to create an understanding of the need for SEO • Responsible for conversion optimisation on all VNR portals with the help of multivariant & A/B testing

Trainee in all relevant online marketing topics: • E-Mail Marketing ( E-Mail Setup, Funnels & Co.) • Performance Marketing ( Facebook Ads, Google Ads, Performance networks like Plista, Outbrain, Ligatus & Co.) • SEO ( SEO for the biggest VNR plattforms gesundheitswissen.de & gevestor.de

• Implementation and supervision of guerrilla and promotional activities, management of the staff deployed, project controlling and reporting • Project supervision of communication measures: Briefings, research, job coordinations • Collaboration in the development of advertising concepts, brainstorming, planning and implementation of advertising measures • Production coordination and monitoring of various advertising media and special advertising formats

Politik, Soziologie sowie BWL mit dem Schwerpunkt Organisation und Marketing