Robin Rix

• Strategically managing six clients from the FMCG industry, delivering sales-increasing measures & solutions with highest satisfaction scores • Collaborating globally to generate industry-leading insights for actionable strategies • Shaped the portfolio and promotions of a brand through a marketing analytics presentation while pitching a specific set of activities • Led and collaborated with multiple additional project teams, including implementing MS Dynamics, while being the super-user for Germany

• Strategically managing several global clients from the FMCG industry, achieving highest scores in satisfaction studies • Implemented an innovative database solution through coordinating five departments, reducing internal error rate by 47% while increasing client usage by 13% • Shaped promotional strategy for brand portfolio by pitching a set of activities, which raised profits by 8% per brand • Led multiple additional project teams, including implementation of MS Dynamics as the CRM tool

• Revamped the brand portfolio of a leading fabric softener brand in Turkey by introducing two new variants, resulting in a 21% increase in annual sales during the initial year • Relaunched a leading detergents brand in collaboration with the national brand management team, including the introduction of a new format, resulting in a 16% increase in sales within the first year • Co-creation of various digital content for a fabric softener brand, increasing impressions by 8%

Master Betriebswirtschaftslehre - Marketing und Arbeitseinsätze im Internationalen Marketing

• Final Grade: 1.6 • Thesis: "The Dark Side of Value Co-Creation: How Consumers Perceive Failed Co-Creation Initiatives - An Empirical Analysis" • CASE Subject Score: Top 2%

Marketing & IT

Leistungskurse: SoWi/Wirtschaft & Mathematik