Rochelle Brancato

Graphic Design and Creative Consulting for South Dakota Black Hills and e-commerce clients. Book design, cover design, literary books, coffee table books, how-to books, vanity books, complex tables and charts, superior typography, information graphics, content management, project consulting. A wide variety of design and implementation projects including: Website design, identity systems, catalogs and printed collateral for various clients.

Prepared digital photographs for web and marketing purposes. Executed workflow, client fulfillment and advertising campaigns. Made changes, updates, photo galleries and design elements for both company websites.

All-inclusive book design focusing on Transportation, Americana and Military titles. Applied forward-thinking design sensibilities and art direction to motorcycle category. Initiated team projects, resource gathering and idea sharing with editorial staff, authors, photographers and management. Re-branded Motorbooks Workshop, a how-to series. Specified print process, paper, binding, jackets and casing of books. Problem solution. Team production. Balancing design needs.

Lead graphic designer during this timeframe, with one junior designer. All products were designed and/or Art Directed by me. Custom design solutions for wholesaler of Wordstretch® Rubberbands. Supervision of Junior Designers through time and project management. Projects included: branding and identity standards, package design, product development, sales and marketing materials. Liaison for off-site vendors, freelance designers and photographers.