Rohit Gupta

Leading a team of 7 & the project by working with SMEs from all technology tracks, implementing the standard best practices to deliver consistent service delivery & customer satisfaction. · Involved in developing, optimizing & automating the digital marketing campaigns using UNICA. Extracting & cleaning of data using Teradata queries. · Involved in using customer in-house tools in order to develop and deliver innovative personalized customer communications through multiple marketing channels.

Lead a team of 6 members and worked with them to ensure a cohesive and highly motivated team environment with responsibility for effective skill transfer and knowledge share. · Involved in developing, optimizing & automating the digital marketing campaigns using UNICA & Teradata by applying data modeling & design techniques. Also responsible for doing the QA/testing of marketing campaigns. · Involved directly with client to understand their business requirements and translating them in to technical codes.

Creating and automating business reports for a faster and valuable analysis to provide recommendations to improve client’s overall business and their strategic decisions. · Making changes to the technical codes as part of maintenance and developing new codes for data extraction using SAS technology. · Application development using Base SAS, Advance SAS & SQL technologies.

Computer Science, Mathematics, Statistics