Rūta Kreutziger

• Development and application of the company strategies, action plans and policies in the assigned territory to exceed and meet sales, profitability and growth goals • Promotion of respective on label products (laboratory automation) and ensure the qualitative and quantitative services of the company • Development and implementation sales, business and marketing plans throughout the sales territory • Identification of market opportunities regarding portfolio, customer, competition and regulatory

• Management of purchase and sales processes for in vitro diagnostics (IVD) products • Maintenance and development the relationship with customers and suppliers • Development and application of sales strategies to meet sales, profitability and growth goals • Preparation of public tender material • Customer support and training • Identification and analysis of opportunities and competition • Negotiation and preparation of contracts

• Evaluation of public tenders’ proposals from suppliers regarding medical and laboratory equipment purchase • Comparison the offers from different suppliers according the technical specification • Preparation of tender related documentation, official inquiries to the suppliers and answers to the claims

I gained multidisciplinary knowledge and skills in byiophysics, human physiology, methodology of biomedical engineering, medical electronics, clinical engineering, digital processing of biomedical signals and images, biomedical visualisation systems and medical informatics. I am able to integrate the acquired interdisciplinary knowledge and problem solving skills when designing and introducing systems of biomedical diagnostigs and therapy in clinical practice.

I gained broad and integrated knowledge in physical and technological sciences as well as specialization-related subjects such as biomedical engineering, medical electronics, biomedical sensors, medical informatics, modeling of physiological processes, recording and processing bio-signals and image, clinical engineering, and telemedicine. I am able to apply the acquired knowledge, engineering principles, methods and skills when designing, producing and maintaining complex medical equipment.