Ruurd Heijting
Selbstständig, Freelance Expert in Marketing & UX, Freelance
Berlin, Deutschland
Über mich
Expert in finding smart & simple solutions for intricate problems. Providing new energy and creative ideas that increase synergy & efficiency. Highly analytical and strategic skills in combination with the ability to work fast, hard and hands-on. Creativity and healthy perfectionism that lead to solutions that work, look fantastic and stand out amongst competitors. Friendly, open and developed personal communication skills that connect and inspire co-workers, contractors, clients and board members.
Werdegang
Berufserfahrung von Ruurd Heijting
Bis heute 4 Jahre und 5 Monate, seit Jan. 2020
Freelance Expert in Marketing & UX
Freelance
Providing marketing & UX solutions for SME’s & marketing agencies in various projects: • Create UX flow for a startup selling ad solutions for job postings. • Repositioning of a small B2B travel agent. Definition of key channels for future marketing and rebuild website in CMS. • Set up marketing strategy for ecological phone repair service struggling to gain new customer. • Market research, business planning and marketing spend forecast for a new financial product for SME’s.
Providing the Sales team and prospects with deep technical knowledge pre-sale, making sure that Hubspot’s Marketing, Sales, Service, CMS, and Operations platform could deliver on the prospect’s needs and integrate with their tech stack. I gained deep insight into the Hubspot platform and inbound marketing techniques, but the role didn’t fit me well and I decided to move back into marketing.
1 Jahr und 11 Monate, Feb. 2018 - Dez. 2019
Senior Marketing Projects Manager
Lendico Deutschland GmbH - eine Marke der ING
Building a marketing team from 1 to 12 coworkers for a B2B loan provider. I designed and executed a data-driven marketing strategy and budget planning, from startup into scale-up. Whilst building the team, I gained hands-on experience in setting up and managing SEO, SEM, Direct Mail, Website & CMS, Content & Social, CRM, PR and Partner network. As project Manager: • Product owner for SME financial product; • Designing user-focused product funnels; • Developing automated customer retention strategies.
2 Jahre und 10 Monate, Apr. 2015 - Jan. 2018
Positions in Management, BizDev and Service
Lendico Netherlands
I started my career with this peer-to-peer lending platform working on the redesign of the customer relations processes, followed by all marketing efforts and PR. As Business Development Manager I oversaw a rebranding project, including the launch of new website with custom CMS. In 2016, I took over the general management of the Dutch market, including an office in Amsterdam with 8 employees. I developed and executed a growth strategy for the Dutch market.
1 Jahr und 11 Monate, Sep. 2012 - Juli 2014
Senior Communications Consultant
Municipality of The Hague
Hired as freelance expert for the development of a new corporate visual identity in an organisation that was very hesitant to this change. Managing political decision-making and stakeholders in all levels of the organisation. Other tasks included consulting Mayor and Aldermen on politically sensitive projects, like the build of a new accommodation for the Residential Orchestra, a mayor international ballet group and the Royal Conservatory and the forming of the metropolitan region Rotterdam - The Hague.
6 Jahre, Jan. 2007 - Dez. 2012
Visual Identity Manager
Agency of Correctional Institutions The Netherlands
Project manager of a small team for a multi-disciplinary project involving the implementation of the new visual identity of the Dutch government. Member of the National Committee for the creative development of the new visual identity. Important milestones are the implementation of a new corporate software solution for correspondence on 10.000 pc's and 4.000 printers of various age, new signing for over 400 transport vehicles and 150 physical prison locations (whilst in operation).
5 Jahre und 10 Monate, Apr. 2001 - Jan. 2007
(Senior) Graphic Designer
Various Organizations
After my education as a graphic designer, I started working at a small design agency in 2001, mainly focusing on clients in the floral industry. Shortly after I moved to a government organisation that provided design services to ministries and other governmental organisations. I’ve worked on brochures, books, logo’s and corporate styles and became proficient in advanced Powerpoint design. Next to my daily job, I worked as a freelance designer for various clients, from 2008 until 2018.
Ausbildung von Ruurd Heijting
2010 - 2011
Senior Communications Consultant
Van der Hilst Communicatie
Private senior business education in Communication theory & consultancy.
1995 - 2001
Graphic Design
Grafisch Lyceum Amsterdam
Intermediate vocational education as a graphic designer.
Sprachen
Niederländisch
Muttersprache
Deutsch
Gut
Englisch
Fließend