Sarah Brown

Conduct primary research debriefing end-users of digital workplace and marketing technology solutions.

Director 2011-2012; Senior Manager 2004-2010 Ultimately managed a team of 3 senior managers, responsible for multiple product websites and web analytics. Prioritized and executed work with Agile processes across matrix of product management, creative services, operations, engineering, marketing, and web dev. Started as sole website manager and web analyst at Citrix Online in 2004, managed e-commerce and demand generation web properties through 10-­fold growth in online services revenue.

Consulting services for a startup enterprise information integration (EII) company with G2B focus, included: - Leading information and requirements gathering sessions with user groups as client-facing liaison. - Translating client and user group research into actionable deliverables. - Partnering with company management in development of team and processes for Web- based user interface development. - Performing competitive intelligence research and analysis in addition to copywriting.

Owner/Director of online wholesaler/retailer of decorative accessories from Italy. The Cavalletta website was featured in StoreFront advanced e-business solutions gallery, covered in Midwest Home & Garden, and Minnesota Women’s Business.

HealthNexis was a startup healthcare exchange founded by AmerisourceBergen, Cardinal Health, Fisher Scientific International, and McKesson Corporation (was acquired by and consolidated into Global Healthcare Exchange). Directed user interface design and content of B2B Web-based applications and corporate website. Managed team of employee and contract professionals, including content manager, Web designer, technical writer, and information architects.

Managed B2B marketing communications program, including website, advertising, direct mail, public relations, e-marketing, trade shows, seminars, Webinars, and user conferences. - Led cross-functional, cross-divisional team to develop user interface design for first generation Web-based products. - Managed internal and external communications initiatives to support successful acquisition and integration of another software company.