Sarah Kuerschner

Management of the Departement 'Creative Services' which is responsible for the production of all Communication tools & Marketing support. I created for example ‘La Caravane du Coq’ ; a 360° Communication & Event Campaign running in France, Italy, Spain & UK (http://apps.facebook.com/lacaravaneducoq//lacaravaneducoq/)

Black Station is Pumas' fashion department, responsible for marketing Premium colaborations with designers like Alexander McQueen, Hussein Chalayan & sergio rossi. I was integrated into the int. Marketing team which took care of Marketing-Mix, Communication strategy & global animation (23 countries). My key responsibilites included: Event Organisation (incl catwalks, int. PR Events, Trade Shows); Production of Lookbooks, Campaigns & PLV; as well as budget controlling & creation of the Marketing calendar.

Creation of an online application tool (incl. an 20 min aptitude test) & organisation of staff trainings

Styling Assistance & Organisation of Photoshoots

Writing PR releases, organisation of PR conferences & relationship management (journalists, VIPs) for clients like Lufthansa, Atkins Nutritions and smeg

Specialised in Media economics, Marketing and PR. Minor Subject: Business Administration.