Dr. Setareh Sanjari
Angestellt, Customer Research Specialist, Konica Minolta Business Solutions Europe GmbH
Konica Minolta Business Solutions Europe, Deutschland
Werdegang
Berufserfahrung von Setareh Sanjari
Bis heute 5 Jahre und 5 Monate, seit Jan. 2019
Customer Research Specialist
Konica Minolta Business Solutions Europe GmbH4 Jahre und 2 Monate, Sep. 2014 - Okt. 2018
PhD graduate
University of Göttingen
My PhD research project involved consumers' decision-making and choice patterns. I am specifically dealing with how consumers food choice differs when using front-of-package nutrition label formats. Presenting my research project and outcomes in top conferences is also an important part of my job. PhD thesis: “New Insights into the Effectiveness of Front-of-Package Nutrition Label Formats: Situational Processing Perspective”. Grade: 1.0 (Summa Cum Laude).
1 Jahr und 7 Monate, Sep. 2012 - März 2014
Research Projects Manager
Tose Faragir, Research Company
Leading team of 2-3 persons to run challenging market research projects. Implementing qualitative research techniques to gain an in-depth knowledge of consumers’ insight.
1 Jahr und 4 Monate, März 2011 - Juni 2012
Consumer Insights Manager
Esfarjani co., Marketing Consultancy
- Managing market research projects using TGI panel data (Kantar group) and other valid sources. - Regularly reporting or presenting the driven insights and analysis to clients. - Brand strategy consultancy for international brands (e.g., Nestle, Jacobs, Unilever) based on the market trends, consumer behavior, etc.
2 Jahre und 1 Monat, Aug. 2008 - Aug. 2010
B2B Marketing Expert
Alamara Industrial Manufacturer
International commercial correspondence and negotiations. Simultaneously managing multiple trading tasks e.g., pricing, attending tenders, logistic, inventory management, etc.
2 Jahre und 2 Monate, März 2005 - Apr. 2007
Market Research Specialist
Daarvag International Advertising Agency
- Analysis the consumers’ demographics, market trends, lifestyle shifts, purchase patterns, etc. - Proficiency in using TGI panel data (Kantar group, BMRB UK). - Teamwork to handle challenging projects under stringent time constraint.
Ausbildung von Setareh Sanjari
3 Jahre und 5 Monate, Sep. 2014 - Jan. 2018
Marketing and Consumer Behavior
Georg-August University of Goettingen
PhD thesis: “New Insights into the Effectiveness of Front-of-Package Nutrition Label Formats: Situational Processing Perspective”. Grade: 1.0 (Summa Cum Laude).
3 Jahre und 1 Monat, Feb. 2008 - Feb. 2011
Business Administration
University of IAU Tehran
Thesis: “Market Development in B2B market, case study: water pipes in Iran”, Grade 1.0.
3 Jahre und 10 Monate, Sep. 2002 - Juni 2006
Business Management
Allameh Tabatabaei University
Sprachen
Englisch
Muttersprache
Deutsch
Fließend
Persian
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