Sevi Sidar

Providing valuable insights from specific research projects, synthesis of consumer insights with internal sales data, syndicated studies and competitive intelligence. • Identifying opportunities and challenges of the target markets in order to determine the strengths and weaknesses for our company products to meet growing consumer needs. • Acting as an active member by providing recommendations and implications for future activities in the cross-functional groups through marketing and sales

• Was responsible for “Merchandising & Distribution Tracking” and “On Premise Panel” for Coca-Cola Company (TCCC), Coca Cola Beverage (CCI) and for some local FMCG companies. • Accumulated a strong experience in Route-to-Market to field execution, merchandising tools and in-store activities like product, stand, cooler, POP, price tag, shelf and cooler conditions. • Carrying responsibility of the income, cost and profitability of the panel and distribution & merchandising tracking projects.

• Was responsible from the design of UTA web page, establishing and maintaining relationships with advertising departments of sector magazines • Coordinated all necessary arrangements for participation to international fairs, including placing magazine ads, handling posters, mailings, flyers, coupon distributions and attended to the major fairs (HOTEQ, 19th International Hotel and Restaurant Equipments Fair, The Istanbul Convention & Exhibition Centre (ICEC), Hotel, Bar-Cafe & Restaurant Fair 2006)

• Assisted the experts with the secondary research about the subjects required, prepared weekly bulletins and IKV web site news and translated EU reports

• Assisted Finance Department for preparing sector reports, completing the documentation of the customers, making necessary calls to the banks in order to match the amounts paid via customer on monthly basis and preparing monthly reports regarding the gathered data.