Shaakunth Kallem

• Analyzed and helped improve Customer Experience using metrics like NPS, Conversion and Sales Volumes • Performed advanced data analytics based on Sentiment Analysis and Customer Profiling for approximately 40000 consumers • Helped develop and improve Consumer Profile-based Dashboards to aid Consumer Analytics across multiple markets in EU and Russia • Worked with esteemed firms like McKinsey, IPSOS, GfK and KANTAR to provide ad-hoc analyses using smokers’ demographics in Germany and Austria

• Helped create and analyze 6 Customer Satisfaction Surveys for a customer base of 700,000 for 28 Airlines. • Analyzed and Improved Customer Experience for over 70,000 Passengers in Q3 • Analyzed and Improved Customer Experience for Passengers of 13 Airlines in 6 Major Airports in Q4 • Identified Market Innovation Opportunities for 19 Frequent Flyer Programs.

• Implemented an internal communications strategy, including newsletters and surveys • Tracked, compiled and analyzed the company website usage data and market analytics for the firm and five clients • Collected and analysed sales data, using web traffic metrics such as page visits, link popularity, click-through rates, and cost-per-clicks • Identified, Procured and Tested new software packages for use in web operations and KPIs like Google Analytics, SalesForce and MailChimp

• Provided Evidence-Based Management Solutions for Data Collection Problems • Analyzed and benchmarked quantitative and qualitative user data derived from AdWords for 150 participants.

• Offered solutions for the Park of the Future to include new tech trends. • Provided Service-Marketing Solutions, including Digital Media campaigns, Email Marketing and Promotions.

• Offered recommendations for Marketing Services on a Digital Platform including Social Media platforms like YouTube, Instagram and Facebook. • Led a team of 6 for Development of Online Marketing Strategy and Campaigns for Lausanne 2020. • Achieved an outreach of 300 people in the trial run of the project.

• Offered Multiple Digital Business Model Solutions to integrate into RG’s Production Process. Helping them save 12% of scrap material

• Led a team of 3 as become brand managers for La Roche Posay. • Helped re-establish the complete product development process - Including Brand Analysis, Competition Analysis, Partnership Opportunities and Distribution Channels

• Defined and developed KPIs for digital promotional campaigns and helped determine impact and performance of social media channels. • Led a team of 3 for implementation of a new online marketing strategy which significantly increased NPS and brand awareness.

• Led a team of 27 members that was recognized nationally for Best CIM in India, amongst 24 other teams • Trained approx. 500 members in various tools like Podio, WordPress, and Mail Chimp • Helped create 32 job opportunities through CRM operations with esteemed brands like Google and Oakridge International Schools • Delivered 5 Webinars on System Processes with an average attendance of 60 people • Developed Standard Operating Procedures for 24 city-teams across India in Knowledge Management

• Led a team of 5 on a Pan-India training project for Sales and Customer Focus • Managed and maintained a website aptly termed ‘Education Hub’ and created content sourced from various management texts. It was for training 2400 members across 22 cities • Achieved a growth of 12% across all programs. Going from 4296 internships in 2012 to 4783 in 2013 • Helped develop and interpret organisational goals, policies, and procedures

• Led a team of 8 to deliver workshops on Human Trafficking Awareness • Achieved an outreach of 12000 with 30 workshops across ten schools • Trained and Managed 32 international students on content created for Indian school students • Developed Standardized Training content for 24 city-teams across India for International Volunteers • Raised Funds of Rs.2,20,000 (USD 3600) for the project within three months

• Worked in hospitality, transport, logistics and student relations for 2000 attendees

• Certified in Behavioral Economics, Evidence-Based Management, Marketing Management, and Entrepreneurial Finance • Led a team of 6 that created and strategized Marketing and Consulting Projects with International Olympics Association (Lausanne 2020), S.E.P.A.N.S.O and Richard Ginori

• Certified in Advanced Market Research, Strategic Management, Negotiation Management, Advanced Managerial Economics and International Strategic Management • Led teams of 3-7 that created and strategized Marketing and Consulting Projects with brands like Loreal, PPDai, and Adidas