Shashank Shalabh

Make high-level decisions about policy and strategy. Develop the company’s culture and overall company vision. Create an environment that promotes great performance and positive morale. Identify and address problems and opportunities for the company. Build alliances and partnerships with other organizations. Over see day-to-day operation of the company.

Lead the company’s strategic growth plan. Develop and manage marketing operating budget Develop Revenue Strategy Strategize Digital Marketing efforts across Content Marketing, SEM, SMM, SEO, and email. Lead direct marketing activities Develop segmentation, competitive analysis/market intelligence Establish and maintain relationships with industry influencers and key community and strategic partners. Lead a Dynamic Team: Hire, train, mentor and build a data-driven marketing team.

Manage the setup and execution of all paid digital campaigns (SEM, SEA, Social, online ads, etc.) Measure and optimize paid marketing programs; Drive e-commerce revenue for the US market; focus on high-volume, fast transactional business

Managing and Governing Digital Analytic Tools and Channels for USAA: Google Analytics, SiteCatalyst (Adobe Analytics) Creating digital dashboards and performance summary reports for various business units Providing insights and recommendations for Optimizing campaign performance Facilitating training programs for tool adoption among business users

Helped Implement Marketing Automation (Marketo) and create a multi-channel digital marketing strategy for growth in US, APAC and EMEA. Marketing Automation and Digital Marketing Strategy

Develop, execute, and manage innovative, results-oriented, cross-channel digital marketing campaigns for clients across diverse domains. Digital campaign management; oversee day-to-day digital marketing efforts across marketing, sales, and product development teams Lead company-wide strategic efforts and planning for increased online presence and brand awareness for various business units. Manage SEO, SEM, PPC

Coordinate multimedia and multi-channel marketing campaigns for online, interactive media, and print publications. Interact with creative teams on branding, product development, and other marketing strategies. Identify target markets, research competition, and manage product launches. Develop content for direct mail, telesales, field sales, media advertising, tradeshows, and Web sites. Prepare Case Studies, Research Papers, Press Releases, White Papers and Marketing Collateral. Analyze SEO activities

Business Administration; International Marketing

Math; Electronics, Physics, Chemistry