Sibel Güney

KAFT (www.kaft.com) is an ecommerce retail company selling design clothes in 7 markets. Managing performance marketing process of 7 markets; Turkey, UK, USA, Germany, Spain, Italy. Campaign Types: Google Search, Display, Shopping, Performance max, Catalogue Sales, Discovery, Youtube Managing campaigns on Zalando. Managed KPIs: Revenue, Conversion Rate, ROAS, CTR

Clients: Philips Turkey & Microsoft. One direct report. Creating, managing and optimising campaigns on Facebook, Instagram, Google, Youtube, Linkedin. Developing digital strategy: Media Plan Creation, budget allocation, determining KPIs, forecasting campaign performance. Using tools : Facebook Business Manager, Google Ads, Google Analytics, Sprinklr etc. Preparing progress reports, making regular meetings with customers.

Clients in Telecommunication, Retail, NGO, Tourism, Publishing. Digital strategy formulation for corporate brands: Analysing channel performance, customer segments for different product categories, defining and reaching desired ROI, following up and optimizing campaign performances. Working with Marketing, Corporate Communication, Digital Marketing Managers of companies. Building media budget plans. Day to day management of Facebook, Instagram, Google Ads, Yandex ads. Creating progress reports.

Reached sales target in 2 successive years. 1st year: ecom revenue increased by %52, The 2nd year it increased by %32 Tools: Google Analytics, Google Adwords, Insider, Emarsys, Euro Message, Facebook Business Manager (Meta). Launched Derimod’s first mobile app. Launched English version of website. Managed 3rd party agencies (software development, content marketing, performance marketing & SEO project based business partners etc.) Created content for email marketing and made onsite upsell & cross–sell

Worked in Gezi.com brand which was a start-up company owned by Metglobal. Worked with a Spanish Marketing Director, Managed 3 direct reports, Had hands-on experience in; social media content creation, social media advertising, preparing/managing Google Analytics reportings, email marketing, organic traffic increasing (blogger and influencer communication, online community creation, SEO project management, landing page design, blog management, Worked with 80 bloggers/influencers for growth marketing,

•Worked as account manager of Sabancı Holding, L'Oréal Turkey, TEB/Girişim Bankacılığı, TEB/Kadin Bankaciligi, Arçelik, EnerjiSA, Bosch •Set online communication strategies for corporate brands •Prepared monthly progress reports •Made benchmark & competitor analysis •Managed digital projects •Blogger / vlogger communication •Creative content creation •Adapted local strategy in line with global communication strategy of the brand •Online crisis and reputation management of brands

•Took part in client management •Projects in energy, FMCG, pharmaceutical, finance, manufacturing, telecommunications, NGO sectors and in various functions such as marketing, IT, finance, HR, sales, business development, project management, regulatory affairs etc.

•Managed 5 hotels online websites •Directed web designers in terms of the hotels’ website content (information, photos etc.) •Managed 5 hotels’ B2B and B2C sales channels •Managed group resevations •Made interviews with travel agencies, online business partners, and corporate clients •Managed online sales channels such as Booking.com, Tripadvisor etc. •Assisted sales manager in preparing contracts

•Assisted Asst. Prof. Maria Dolarez Alvarez in organizing an international conference named “Cities as Creative Spaces for Cultural Tourism” •Prepared content of the conference website •Online communication of the conference •Exchanged emails with the (potential) participants

Honors