Sita Meek
Bis 2019, Global Marketing Director, Masternaut - A Michelin Group Company
Abschluss: MBA, Stanford Graduate School of Business
Vienna, Österreich
Werdegang
Berufserfahrung von Sita Meek
Bis heute 4 Jahre und 9 Monate, seit Sep. 2019
Independent Consultant
Meek Solutions
- DACH expansion strategy & Business Development (B2B SaaS company) - Sustainability messaging & stakeholder analysis (AgTech startup)
3 Jahre, Sep. 2016 - Aug. 2019
Global Marketing Director
Masternaut - A Michelin Group Company
IoT SaaS platform for fleet intelligence; acquired by Michelin in June 2019 - Achieved ambitious lead generation target of 180,000 vehicles/year - Increased lead gen 5x two years in a row via multi-channel strategy, delivering highest level of qualification (ready for Sales meeting) - Ran re-brand & pioneered Account Based Marketing - Turned a low-performing team into a high-performing international team of 9 - Responsible for annual budget of £2,000,000
2 Monate, Aug. 2015 - Sep. 2015
Summer Associate
Bain & Company (Amsterdam)
Redesigned portfolio strategy for a Top-4 global brewery
2 Monate, Juni 2015 - Juli 2015
MBA Summer Associate
Growing Energy Labs, Inc. (San Francisco)
Analysed US energy storage markets (published on greentechmedia.com) for an early-stage renewable energy startup providing B2B energy storage software
3 Monate, Apr. 2014 - Juni 2014
Consultant
SumUp (Berlin)
Overhauled referral program among 10,000 customers for a mobile POS startup
1 Jahr und 2 Monate, Nov. 2012 - Dez. 2013
Head of Online Marketing
Mobiltel - Member of Telekom Austria Group (Sofia)
- Managed a team of 5 through significant job profile changes - Grew social media fan base and engagement by 100% for no-frills brand & by 30% for main brand; managed corporate website - Managed integrated Customer Engagement initiatives (offline/online/social media), culminating in an online & media hype that attracted 10,000 attendees at an offline “Treasure Hunt” event
6 Monate, Mai 2012 - Okt. 2012
Customer Lifecycle Expert
Mobiltel EAD - Member of Telekom Austria Group (Sofia)
- Turned a 2% monthly loss into customer base growth in 6 months, resulting in yearly savings of EUR 300,000 & subsequent implementation of this approach for a larger customer segment - Implemented shift to value-based customer interactions by introducing a customer segmentation and new sales goals, and by creating a customer-value-dashboard for all customer touchpoints
2 Jahre und 4 Monate, Jan. 2010 - Apr. 2012
Customer Lifecycle Manager (Business Customers)
A1 Telekom Austria (Vienna)
- Designed & executed direct communication to 350,000 business customers during re-branding - Planned, implemented & monitored cross-/upsell campaigns among landline & mobile technologies - Implemented first international “Telekom Austria Group Innovation Challenge” in 8 countries
3 Monate, Juni 2009 - Aug. 2009
Intern Controlling
T-Systems (Singapore)
Finance & Controlling Department
1 Jahr und 5 Monate, Juli 2007 - Nov. 2008
Organiser of the Orientation Program for Incoming Exchange Students
International Studies Center at WU Wien
Coordinator of the 2-week Orientation Program for exchange students & Student Advisor for incoming and outgoing students (20h/week)
1 Monat, Juli 2005 - Juli 2005
Intern: Department for Centralized Account Management and Loan Services
Raiffeisenlandesbank (Lower Austria and Vienna)
Department for Centralized Account Management and Loan Services
1 Monat, Juli 2004 - Juli 2004
Intern
Lattenmayer, Luks & Enzinger Rechtsanwälte GmbH
Research, archive, assistant to lawyers, international phone calls
Ausbildung von Sita Meek
1 Jahr und 10 Monate, Sep. 2014 - Juni 2016
Business Administration
Stanford Graduate School of Business
1 Monat, Aug. 2009 - Aug. 2009
Management
London School of Economics & Peking University Summer School
Management, Entrepreneurship and Global Leadership
4 Monate, Feb. 2009 - Mai 2009
International Business
The Hong Kong University of Science and Technology
Brand Management & Pricing Strategy
3 Jahre und 4 Monate, Okt. 2006 - Jan. 2010
International Business
Vienna University of Economics and Business Administration
'International Marketing and Management', 'Strategic Management and Managerial Accounting'
Sprachen
Englisch
Fließend
Deutsch
Muttersprache
Französisch
Fließend
Bulgarian
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