Stefan Sommer

Responsible for pitching and onboarding all global and local advertisers, agencies and publishers. Heading the team operation and solution expertise of the global solutions team with Adform‘s product/ industry evangelists and the global presales organisation with Presales Consultants in 24 offices. Creating new customer opportunities through a consultative and use-case driven approach as part of the service excellence program. (...)

Responsible for onboarding and servicing all global advertisers, agencies and publishers. Heading the team operation and services expertise of the global solutions team with Adform‘s product and industry evangelists. Bringing disruptive technology to global consumer markets while having a distinctive customer orientation with focus on business development. Take the lead on implementing internal programs/procedures in order to drive business development, efficiency and right business strategy.

Responsible for onboarding and servicing all global advertisers, agencies and publishers. Heading the team operation and services expertise of the global solutions team with Adform‘s product and industry evangelists. Bringing disruptive technology to global consumer markets while having a distinctive customer orientation with focus on business development.

Responsible for integrations projects for tier1 advertisers and agencies in Europe. Leading the Adform onboarding teams for successful tier1 client onboarding and make sure guidelines and process are in place to ensure high quality implementation processes. Growing the footprint of the post-sales teams and building best practices across regions. Responsible for engagement and management of integration partners and consultancy companies.

Responsible to build up the team and the eco-system for data-driven advertising at DT, containing: adserver, DSP, DMP and attribution modeling. Lead to consolidate the user behaviour across all digital touch points in DT Germany in one DMP. Coach to the local subsidiaries in Europe for the roll out of the data-driven eco-system. Head of the digtial analytics team in the DT Germany, responsible for tag management, web analytics and A/B testing across all German web portals and apps.

Commercial and disciplinal lead of a consulting team in the areas of business intelligence, data management and digital analytics. Consulting large enterprise companies in DACH market.

Responsible for business development and leading BI projects in the large-enterprise segment in Germany.

Lectures in scientific research in the masters „logistics & management“ and „health care“.

Teaching in the areas of management information systems. Research in sentiment analysis in social networks.

http://wiid.wiwi.tu-dresden.de/