Stefanie Metzner

Angestellt, Vice President Global Strategic Marketing, Fresenius Kabi

Bad Homburg vor der Höhe, Deutschland

Fähigkeiten und Kenntnisse

OTC and Pharmaceutical Marketing
Strategic Marketing
Brand Positioning
Brand strategy
Consumer Insights
Strategic Planning
Brand Communication
Innovation
Category & Brand Activation
Integrated Marketing
Leadership
Change Management

Werdegang

Berufserfahrung von Stefanie Metzner

  • Bis heute 1 Jahr und 11 Monate, seit Juli 2022

    Vice President Global Strategic Marketing

    Fresenius Kabi

    Parenteral Nutrition

  • 3 Jahre und 6 Monate, Jan. 2019 - Juni 2022

    Director Global Strategic Marketing & Regional Interface

    Fresenius Kabi

    Parenteral Nutrition, Standard Solutions, Keto- Analogues

  • 2 Jahre, Jan. 2017 - Dez. 2018

    Head of Digestive Health OTC Category

    Sanofi-Aventis Deutschland GmbH

    Responsability for Digestive Health Category

  • 6 Jahre und 5 Monate, Aug. 2010 - Dez. 2016

    Team Leader Marketing Gastro-Intestional & Vitality

    Boehringer Ingelheim GmbH & Co KG

    Lead and develop the German Boehringer Ingelheim CHC Gastrointestinal & Vitality franchise with all related marketing activities as well as management of NBOs to ensure successful growth in line with strategic and financial objectives.

  • 1 Jahr und 1 Monat, Juli 2009 - Juli 2010

    Global Marketing Interface Manager Europe & AAA

    Boehringer Ingelheim GmbH

    Responsible for the strategy implementation of the Gastro-Intestinal, Cough & Cold, Multi-Vitamins categories and the respective brands in Europe and Asia. Interface between Strategic Marketing, Area Management and countries.

  • 2 Jahre und 7 Monate, Dez. 2006 - Juni 2009

    Global Strategic Brand Manager Cough & Cold

    Boehringer Ingelheim GmbH

    Lead successful implementation of the global sore throat franchise and brand strategies as well as lifecycle projects in the Americas, Asia and Europe to develop the cough and cold franchise.

  • 3 Jahre und 8 Monate, Apr. 2003 - Nov. 2006

    Global Strategic Brand Manager Gastro-Intestinal

    Boehringer Ingelheim GmbH & Co KG

    Build the Buscopan OTC franchise by developing a global positioning as well as strategic tools ensuring a successful platform for double-digit CAGR growth of the brand via OTC-to-RX-Switches as well as new launches.

  • 2 Jahre und 6 Monate, Okt. 2000 - März 2003

    Product Manager

    STADA OTC, Bad Vilbel

  • 1 Jahr und 8 Monate, Feb. 1999 - Sep. 2000

    Product Manager

    Novartis Consumer Health, Muenchen

  • 2 Jahre und 5 Monate, Okt. 1996 - Feb. 1999

    Product Manager Medical Nutrition

    Novartis Nutrition, Celle

Ausbildung von Stefanie Metzner

  • 10 Monate, Sep. 1992 - Juni 1993

    European & International Business

    University de Sciences Sociales Toulouse / FRANCE: ERASMUS scholarship

  • 5 Jahre und 7 Monate, Nov. 1990 - Mai 1996

    Business Administration

    University of Passau / Germany

    Marketing, Controlling, European & International Business

Sprachen

  • Deutsch

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  • Englisch

    -

  • Französisch

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